Much of your email marketing campaign’s success relies on whether the email gets delivered to the recipient’s inbox or goes straight to the spam folder.  With Google and Yahoo turning email best practices into mandatory requirements, there’s a big question mark on how to ensure your emails get delivered. Whether it is authenticating your email… Read more about Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign The post Gmail & Yahoo Mail Changes in 2024 and What it Means for Your Email Marketing Campaign appeared first on Postalytics ..read more

Non-profit mail accounts for 10% of all mail volume in the United States, according to the Alliance of Non-profit Mailers. The United States Postal Service (USPS) encourages reasonable postage rates for qualified organizations by offering non-profit print and marketing mail rates. If your organization or customers qualify for non-profit status, you can save significantly on… Read more about USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know The post USPS Bulk Mail Rates for Non-Profit Organizations: Everything to Know appeared first on Postalytics ..read more

The marketing world is changing daily.  New trends and technologies are emerging, and marketers are constantly looking for the next big thing to promote their products. But from the sea of marketing tools and trends, which ones will help you replicate the results of industry leaders? As the leading direct mail automation platform, we spend… Read more about 15 Proven Marketing Tools Used by Industry Leaders in 2024 The post 15 Proven Marketing Tools Used by Industry Leaders in 2024 appeared first on Postalytics ..read more

Most professionals in private practice successfully use direct mail to get new clients and boost revenue from existing clients. However, sending direct mail can be exceptionally lucrative for dental offices. That’s because, in most cases, direct mail needs to be sent to a fairly specific target market. For example, CPAs might target small business owners.… Read more about Dentist Direct Mail — Automation Drives Consistent Results The post Dentist Direct Mail — Automation Drives Consistent Results appeared first on Postalytics ..read more

Why Create Happy Victoria Day Wishes, Cards, and Letters It’s no secret that consumers are most receptive during holidays. It’s also evident that Victoria Day, a holiday that celebrates Queen Victoria’s birthday, is one of those cheerful events on the calendar that Canadians love to celebrate! The holiday is appealing due to the strong feelings… Read more about Happy Victoria Day Wishes, Cards, and Letters The post Happy Victoria Day Wishes, Cards, and Letters appeared first on Postalytics ..read more

How many stamps do you need? You want to send a piece of mail, but you do not know how many stamps to buy? Postage can be confusing since the United States Postal Service (USPS) offers many different options. As a direct mail automation & bulk mail service, we understand the importance of knowing your… Read more about How Many Stamps Do I Need? The US Mail Postage Explained The post How Many Stamps Do I Need? The US Mail Postage Explained appeared first on Postalytics ..read more

As an agency executive, you are always looking to generate leads, stay top of mind, and grow your client’s business. Tapping into a new trend or product can mean great results for your clients, which means great results for your agency. Agency growth often revolves around adopting new technology and deploying new, fast-growing software tools… Read more about The Best White Label Marketing Agency Software in 2024 The post The Best White Label Marketing Agency Software in 2024 appeared first on Postalytics ..read more

Digital marketers, are you capturing direct mail leads? Is direct mail a channel you could leverage more to generate warm leads? Direct mail is an extremely effective but often underutilized channel for generating leads. It can give you a direct line to prospects and an opportunity to stand out from the sea of digital pitches,… Read more about Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns The post Direct Mail Leads: 4 Easy Steps To Create Winning Campaigns appeared first on Postalytics ..read more

Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using digital channels to reach… Read more about 7 Direct Mail Examples to Inspire Your Next Campaign The post 7 Direct Mail Examples to Inspire Your Next Campaign appeared first on Postalytics ..read more

How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes, with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, of course, but it demonstrates… Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List The post The Ultimate Guide: How to Choose and Test Your Direct Mail List appeared first on Postalytics ..read more