“Commit to CANI! – Constant And Never-ending Improvement.” – Tony Robbins If you ask any expert, there are a range of elements that must be present for a business to succeed, whether you are a real estate broker, CEO of a Fortune 500 company, or just starting out on a new venture. Some of these are easy to think of: Resources Skilled employees Effective marketing strategies. Others are more industry-specific. But don’t forget the driving force that brings these elements together–the glue of any growing business–which is positive energy and a can-do attitude. What Is Positive Energ ..read more

With Millennials surpassing Baby Boomers as the largest segment of our country’s population, it is more important than ever to build a brand and a business that appeals to them. Especially since Millennials are approximately one-third of all home buyers and sellers. With these numbers in mind, it is clear that establishing and maintaining a real estate brand that wins over 21-35-year-olds is now mandatory. The question is, how does one create such a brand? Dispelling the Millennial Myth When you think about Millennials and building a brand that will earn their trust, you probably think that t ..read more

We live in a world of distractions. The media, news, entertainment, technology tools and social media are constantly bombarding us from all directions. It’s easy to get sucked in to all the cool, shiny new ways to attract leads. While tech is great for attracting leads, don’t become so distracted that you forget to practice the skills and habits that close them. In this highly connected world, it’s more important than ever to hone your relationships and your personal selling techniques.  Lots of people can use the same lead technology, but there is only one you. Use that to set yourself ..read more

Every brokerage goes through cycles where clients are beating down the door, and then suddenly, they aren’t. Some of this can be seasonal, or as in the most recent climate, some of it can be driven by forces beyond our control. Slow cycles are great for shoring up your foundation and mastering new skills. As business starts to heat up again, it doesn’t mean you should stop taking those productive steps to continue evolving yourself and your business. Making time for these steps will position you better for future sales opportunities, address long standing operational needs, and improve your kn ..read more

Businesspeople handshaking after negotiation or interview at office Being in control of your destiny is powerfully appealing. It is only natural for entrepreneurial-minded agents to feel the itch to take more control in their career by adopting the role of a broker. This can be especially true for those that have already graduated to being a Team Leader. However, even the most confident and experienced Team Leaders can have doubts about whether now is the right time to take the leap and get their broker’s license and open their own shop. If you have ever considered taking on more leadership in ..read more

As a real estate broker, it is vital that you always keep your eyes forward in order to continuously attract new up-and-coming talent. In the last few years, much of the conversation around recruitment has been focused on Millennials because of their unique characteristics and the fact that they are currently the largest generation. However, Generation Z is entering the workforce right on their heels. Generation Z is those born in the mid-nineties through 2015, and are now between the ages of 6 and 24. As a savvy, forward-looking broker, you need to understand what makes them tick and what ro ..read more

Although we may never have imagined how the world would be impacted by COVID-19, one thing that is for sure is that the real estate industry has reacted dynamically. One of the most obvious ways in which real estate agents and brokers have had to pivot during this challenging time is to go from making virtual and 3D tours a nice-to-have to a necessity in marketing listings. In fact, even buyer agents are finding themselves giving virtual tours of listings. If you’ve never used it as part of your marketing strategy, now might be the time to look into this technology. They may become a staple lo ..read more

If there is one thing that real estate agents understand, it is that there is an art to the hunt for quality real estate leads. These days, more and more people are turning to alternative house hunting methods like social media when it comes to looking for their future homes and an agent to work with. In fact, it may surprise you to know that there are many people turning to Instagram to connect with a real estate agent and begin their home search. However, if you are like most real estate agents, you are probably wondering if there is any real value to building a strong presence on the visual ..read more

Any broker or agent can claim to be the best, but they can’t expect strangers to believe them at their word. Having client testimonials and reviews are a practical way of showing what marketing experts refer to as “social proof”. In fact, reviews and testimonials have become so important that a consumer survey conducted in 2019 by Bright Local indicated that 85% of consumers are basing their buying decisions on reviews or testimonials from past customers. But now, virtual buying and selling are becoming part of the new normal. Since they might not be able to meet with you in person to get a c ..read more

Although virtual networking certainly isn’t new to the real estate industry, it has gone from being an underutilized tactic to the norm, thanks to social distancing. Unless you want the world to pass you by, you have no choice, but to keep up with connections, and make new ones, virtually. From vendors, referral partners, to your sphere, there are lots of ways to stay in touch, meet new people and get conversations going. This trend is not likely to go away any time soon, either. It’s important more than ever to make yourself visible online. The experts at Weichert share tactics to take and m ..read more