Content writing is a new and improved line of work wherein a content writer creates digital content for a specified or targeted audience. Digitalization paved the way to connect to people online from anywhere in the world. This being so, Cyberspace became the most relevant arena to get and bestow information, thoughts, feelings, and whatnot. Your flair for writing blended with an excellent marketing mind are the winnable attributes to successfully create content.  But how to develop these skills, rather how to properly implement these skills? The answer to this question is comprehensive C ..read more

Content writing is a new and improved line of work wherein a content writer creates digital content for a specified or targeted audience. Digitalization paved the way to connect to people online from anywhere in the world. This being so, Cyberspace became the most relevant arena to get and bestow information, thoughts, feelings, and whatnot. Your flair for writing blended with an excellent marketing mind are the winnable attributes to successfully create content.  But how to develop these skills, rather how to properly implement these skills? The answer to this question is comprehensive C ..read more

  There are many entrepreneurship blogs within easy reach online that encourage others in the same niche to write for us. Guest blogging works wonders. Guest blogging accompanied by content marketing boosts traffic to your website, SEO, and conversions. Guest blogging is a very popular trend in SEO nowadays because Google is rapidly changing its algorithmic approach to show the desired results for the searcher. Days are gone for blog comments and social bookmarking to be useful for ranking the desired keywords. Now, only contextual links are considered as high-quality links for ranking th ..read more

With many people now working from home as a result of the coronavirus pandemic, the workplace has undergone some dramatic changes. In particular, companies have had to adapt their hiring practices to meet the demands of the new virtual landscape. More and more job interviews are being conducted via phone and video chat. Since many hiring managers don’t get the chance to physically meet with candidates, it’s now more important than ever to properly screen candidates in order to make the right hiring decision. In this article, we’ll discuss what the screening process looks like from start to fin ..read more

One of the costliest mistakes made by small and medium-sized businesses today is focusing more on acquiring new customers than retaining the old ones. Studies show that it’s five times more expensive to build new relationships than to nurture existing customers. Also, your loyal customers are likely to spend 67% more and make more significant transactions than your new customers. So, retention wins clearly! And one factor that can have a significant impact on your customer retention rate is web accessibility. By not adhering to web accessibility guidelines, you’re possibly driving away almost ..read more

The new year is almost upon us. While most people are making their New Year’s resolutions or signing up for gym memberships, business owners and marketers need to be looking ahead. It’s challenging to tell what a new business year might bring, but we can always take a close look at the data to come up with a pretty good idea of what to expect. Customer insight trends are invaluable when it comes to making a plan for the next calendar year. What customer insight trend predictions should you be on the lookout for with 2020 looming on the horizon? 1. Hyper-Personalization Will Take Center Stage M ..read more

Content marketing will always remain the powerhouse of a firm’s digital strategy. That’s because it allows marketers to connect with and engage their audience and generate quality leads. In fact, content marketing offers three times the volume of leads versus traditional marketing practices and costs 62 percent less. Right from building brand awareness to retaining loyal customers, content marketing benefits every stage of the sales funnel. However, creating and delivering awesome content and generating conversions is by no means a cakewalk. All content marketers have had their share of errors ..read more

Email marketing is a staple in our lives as both professionals and consumers, which is only logical, since we’re talking about the medium with the highest ROI at the moment: (Image Source: Lyfemarketing) An enticing number, isn’t it? And since it’s so low, all types of brands and businesses want to engage in email marketing, resulting in the development of various platforms for email marketing and marketing automation for agencies, SaaS companies, eCommerce, you name it! However, not all email campaigns are successful and not all success can be counted in conversion. What do I mean by that ..read more

As cloud computing and entrepreneur-oriented businesses grow, creating a software as a service (SaaS) startup is a potentially profitable business opportunity. Organizations, both small and large, can benefit from a well-designed SaaS and know the value of the return on investment. However, having a great product isn’t enough to garner success. As a startup, it’s necessary to have a growth strategy. Let’s explore why you need a growth strategy for your SaaS startup, and some critical elements for success. The Importance of Having a Growth Strategy The last thing you want to do as a startup is ..read more

Not enough small businesses are implementing content marketing strategies. And those doing it are not getting it right. Of course, a handful of small businesses are driving sales with their content marketing strategies, but the number is few. In fact, it has been found that 60% of small businesses don’t have any information listed online. Blame it on the limited resources and high competition. But as a small business manager, you have to understand that content marketing is both a reality and a necessity today. (Image Source – Lyfe Marketing) Though it might cost you initially, it builds trus ..read more