Securing improved rankings for their most valuable keywords in the search engine results pages (SERPs) remains a key challenge for many businesses that invest in SEO. While content and on page elements are invaluable to driving results, backlinks remain one of the most influential ranking factors. However, not all backlinks are created equal. While quantity of links is still important, the ‘topical relevance’ and quality of your backlinks play a larger role than ever before in building domain authority, and ultimately, performance. In this article we explore more about link quality and how to ..read more

Today, we are looking at the do’s and dont’s of link building, helping you to navigate the process more easily. So, what exactly is link building? Imagine your website as a library, and each link as a reference pointing to your books. When other websites link to yours, search engines see it as a vote of confidence. The more quality votes you have, the higher you rank on search engine results pages (SERPs). The Do’s Let’s kick things off with the positive side of link building – the do’s that can elevate your website’s SEO game. Create Quality Content The foundation of successful link building ..read more

Steering Clear of Common Link Building Mistakes Building an excellent SEO strategy often involves more than just great content and strong technical foundations for your website – it also requires a strategic approach to acquiring quality and topically relevant backlinks. However, many SEOs still turn to ‘old school’ link building tactics that can (at best) do more to hinder your progress than support your website’s SEO strategy. Understanding these common errors can be key to establishing a reliable performance and enhancing your website’s organic performance. Our digital PR and link building ..read more

How to earn backlinks for your website Backlinks are fundamental in establishing a website’s credibility and improving its domain authority and search engine visibility. They indicate to search engines like Google and Bing about the reliability, relevance, and quality of your content. Essentially, each (high quality and relevant) link pointing back to your site is a bit like a vote of confidence from other websites, influencing search engine algorithms to consider your content as valuable and worth recommending to users. Earning these backlinks demands a consistent approach. It’s not just abou ..read more

Key Link Building Trends in 2024 [includes a link building trends infographic] As we move into a new year, the team here at Koozai has been looking into all things link building. We’ve been chatting with other experts and reviewing the key trends and best practices that we should all be considering for ourselves and our clients in 2024. Here’s what we found. 1. Quality Over Quantity Firstly, quality over quantity remains the key to effective link building. No more chasing any and all links; the focus is on securing the crème de la crème of backlinks. Search engines have refined their taste, pr ..read more

About the author: Sophie Roberts is Founder of Hampshire Digital, the community network for businesses and marketers in Hampshire, and Managing Director of Koozai. With over 29 years’ of experience in digital marketing in Hampshire and London, Sophie has worked both in house and agency side, as well as with brands like Golden Wonder, Red Funnel, Stannah Lifts, Victorinox Swiss Army Knives and Boutinot Wines – so she knows a thing or two about the Hampshire digital scene. Who are the best digital marketing agencies in Hampshire? According to Hampshire County Council, there are over 62,000 busin ..read more

When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR and SEO through press releases. Traditionally, press releases have always been about sharing a news story with the wider world. You’d send them off to the appropriate media contacts or a newswire service and hope your story would get picked up. If it got overlooked, that was usually the end of the line for that particular release. Today though, it’s quite different. Whilst the basic principle remains, in so far as ..read more

Finding a digital marketing agency you can trust is no mean feat. We know. We’ve been around since 2006 and have seen many agencies come onto the scene, and, in a lot of cases, go. Not us though. Trusted by 100s of brands – from global franchises and household names to local businesses – on their digital marketing projects. We’re pleased to be able to say that over 62% of our clients have been with us for 3 years or more and of those, 38% have been a client for over 6 years. Even those that leave, often return once they’ve tried other agencies. So, we feel we’re well placed to give our opinion ..read more

Headings come in a number of HTML forms. The highest of which is H1, with H2, H3 and H4 headings providing ample support. But why are they important for SEO? via GIPHY A web page is just like any newspaper article, essay or press release in so far as it requires a certain structure. This structure is, or at least it should be, a single heading (H1 heading) followed by the primary body copy which is interspersed with sub-headings (H2, H3 and so forth). This guides the reader (and Google) through the content and highlights the main sections and key points of the copy. Any page, whether it be on ..read more

For some, content marketing is a time-consuming task, so it’s an attractive option to try and find ways to cut corners and hope for the best. This is especially true with the recent introduction of AI; it’s made content creation appear to be easy. A few instructions and voila! You have a ready-made article good to post. But does this, or any other quick creation technique really pay off? Don’t be fooled, as when we’re asked the question is AI really the best way to improve the quality of your content marketing? Our vote is a hard no (more about why later). In this post, we’ll explore some of t ..read more