In a B2B sales environment, offering guarantees can instill confidence in potential clients and differentiate your business from competitors. Guarantees demonstrate your commitment to customer satisfaction and can help overcome objections. Here are some effective guarantees to consider in a B2B sales context: Satisfaction Guarantee Offer: A promise that if the customer is not satisfied with the product or service, you will work to resolve the issue or provide a refund. Benefits: Builds trust and reassures clients that you are committed to delivering value. Example: At Incept Grows, we offer a ..read more

Growing your B2B company isn’t easy. Whether you’re a startup or an established business looking for more clients, you may find yourself sending out hundreds of emails, making dozens of phone calls, and sending tons of InMail messages without getting much of a response. What gives? How can you increase response rates throughout the B2B prospecting process and bring in more qualified leads?  The key is personalization. In this blog post, we’ll take a look at the importance of personalization in B2B prospecting. By taking the time to personalize your messaging and building real relationship ..read more

Since it was first released in late 2022, ChatGPT has been at the forefront of the AI revolution. Today, there are lots of competing LLMs (Large Language Models), including Microsoft’s Copilot, Google’s Gemini, and Anthropic’s Claude. They all function similarly – by chatting naturally with an AI bot, you can generate answers to questions, create original text, and much more. These advanced, AI-based tools open up lots of possibilities when it comes to B2B lead generation. Wondering how to use them to your advantage when seeking new customers? Here are five simple ideas. 1. Generating Email T ..read more

As you continue to build your B2B business, you may be wondering which platforms you should use to maximize lead generation. Is it best to stick to phones, or should you consider newer digital channels like social media? In this blog, we’ll take a look at seven of the most effective channels that your business should be using to bring in more qualified leads, move them down the sales funnel, and turn them into paying customers. Phone Calls And SMS Messages If it ain’t broke, don’t fix it. Phone calls give you a great opportunity to pitch your company and your products, and are more personal ..read more

Outsourcing customer experience (CX) can be a significant decision for a company. It's important to choose a partner who can represent your brand well and meet your specific needs. In this blog we’ll discuss five key questions to ask a potential customer service partner before making a decision: 1. WHAT IS YOUR EXPERIENCE AND EXPERTISE IN OUR INDUSTRY? Understanding the partner's background and familiarity with your industry can help ensure they are equipped to handle your specific customer service needs. Ask about: Their history of working with companies in your sector. Case studies or e ..read more

Don’t want to waste your time on unqualified leads? You’re not alone. One of the hardest parts of B2B sales is filtering out prospects who aren’t right for your products or services – and focusing your sales efforts on truly qualified leads. But with the right B2B offers, you can make your products and services more appealing, reduce the impact of unqualified leads, and target companies that can truly benefit from what you’ve got to offer. How? We will explain throughout this blog. The Top 4 Offers That Help You Capture More Qualified Leads When crafting offers for potential customers, you wa ..read more

Are you a small business owner hiring your first salesperson? A sales manager looking to add more staff to your existing sales department? Whatever the case may be, there are some key things you need to look for when recruiting and hiring salespeople.  We’re experts in B2B sales – and there are five character key traits we look for whenever we’re growing our team. Throughout this blog we’ll give you the inside scoop on what you should be looking for when it’s time to add more sales members to your team. 1. Stellar Communication Skills This may come as no surprise. A salesperson’s entire ..read more

You finish up your weekend at a trade show or conference and you’re feeling great. You’ve had tons of great interactions with potential customers. But then the next work week rolls around. You reach out to your hottest leads – and get nothing. What gives? Why are you having trouble connecting with leads, and what can you do about it? Let’s take a look at seven simple steps you can implement to improve post-conference lead engagement and your overall follow-up process. 1. Ask Leads How They Prefer To Connect Once you’ve got a rapport going, you’ll want to collect info like your lead’s name, ti ..read more

There’s no doubt that COVID-19 changed a lot of things. From supply chain shortages to stock market crashes, the pandemic had a big impact on the entire world. And it continues to do so, despite vaccines and public health policymakers helping to keep it under control. Businesses were also deeply affected by COVID-19, particularly the world of B2B sales. If you sell B2B products or services, it’s important to understand the changes caused by COVID-19 and how your sales team can adapt. In this blog, we’ll take a look at a few of the top post-pandemic changes that have affected both buyers and se ..read more

If you’ve got more than a few years of sales experience under your belt, you may have noticed that it’s harder and harder to get through to a real person when you’re making a sales call. Many people send calls right to voicemail, or completely ignore them without a second thought. It’s definitely still possible to reach potential prospects by phone. But it’s important to understand why pickup rates are dropping, how you can maximize your success rates, and the other channels you can use to augment a phone-based marketing strategy. In this blog, we’ll discuss all of this and more! Why Don’t Pe ..read more