With the assortment of stylish smartphone covers available, it comes as no surprise that women are very attached to their devices. But just how attached? Time Inc. and Nuance Digital Marketing recently conducted a study to find out. The post Women And Their Smartphones appeared first on Sagon-Phior ..read more

According to Evan Shapiro, President of Participant Media's television division, "every eighteen months or so, someone declares that TV is dead." With the advent of the DVR and online television, many "experts" are prophesizing the end of live television. They say that because of the amount instant gratification at our fingertips, soon no one will invest in giant plasma screens or sit through commercials but will resort to watching their tiny computers without DVRs. The post Television In The Digital World: Is TV Dying? appeared first on Sagon-Phior ..read more

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process. The post Branding 101: Digging into the Identity of a Brand—Part 2 appeared first on Sagon-Phior ..read more

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process. The post The Intersection of Art & Science in Emotional Marketing appeared first on Sagon-Phior ..read more

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process. The post Branding 101: What a Brand Is & Why It’s Important—Part 1 appeared first on Sagon-Phior ..read more

Video gives a brand a powerful voice. Video marketing is the most emotionally engaging and persuasive way to put an idea into someone’s head. It can present compelling and authentic stories that connect with audiences more effectively than many other marketing tactics or tools.  More importantly, video has the unique ability to change the course of the decision-making and consideration process. The post Emotion and the art of video marketing appeared first on Sagon-Phior ..read more

Pioneering the machine health industry, Augury has completely revolutionized the world of predictive maintenance. When Augury worked with Sagon-Phior, they tasked us with showcasing their leadership in the machine health industry. The post Pioneering Machine Health appeared first on Sagon-Phior ..read more

A client recently asked our agency to create a viral campaign. It’s not the first time someone has asked. I quickly explained that virality is the aftermath of a campaign. One that has been shared over and over again or acted upon by great numbers of people. Viral response comes in many forms, such as people coming together to post their creative or funny versions of Bernie Sanders with mittens and sweater, or the highly contagious ALS ice bucket challenge. The post How to Create a Viral Campaign appeared first on Sagon-Phior ..read more

In a little over a year, Modern Vascular has grown from startup to the nation's leader in Peripheral Artery Disease (PAD) treatment. We sat down with Leslie Gibbs, Modern Vascular's Chief Marketing Officer, to reflect on her past year at the company, and how a strong brand strategy has helped Modern Vascular grow even during a global pandemic. The post Transforming Modern Vascular from Start-Up to Nationwide Leader in PAD Treatment appeared first on Sagon-Phior ..read more

Elon Musk’s SpaceX Starship represents the future of spaceflight — a sleek rocket loaded with many groundbreaking features. But here’s the most important feature of all: It’s completely reusable. That means the Starship can take off, fly into space, then land upright back on the launch pad. And on March 3rd, Starship SN10 did exactly that, performing a picture-perfect flight and sticking the landing. Then it exploded. The post Engage and Convert More Clients With Outcomes, Not Features appeared first on Sagon-Phior ..read more