It's our 10th birthday! And we're both celebrating (scroll down for our giveaway) and taking a trip down memory lane. At the centre of our journey has been you - our lovely customers, so thank you for coming along for the ride! The concept for Hoopla Kids formed in 2012 when I fell in love with scandi clothing while backpacking through Scandinavia with our then-7 month old daughter. We were given a DUNS Sweden summer suit and had not seen anything like it before. It was full of colour and great images and was made from lovely organic fabric. As we explored I discovered more and ..read more

One of the frequent questions we get is 'how do I find the right size?' With all the variables in sizing systems, and the guesswork that comes with shopping online rather than in person, we've got tips to help you make confident choices at Hoopla Kids. CLOTHES The clothing brands we stock all use the European Standard sizing system, which is based on body proportion measurements, categorised according to your height. To find the right size clothing at Hoopla Kids, you need: the height in centimetres of the person/s you're shopping for Here's an example of what the sizing numbers mean, and h ..read more

Behind the scenes at Hoopla we've been experimenting for a long time with different barefoot shoe brands on our own feet. It's been a fun exploration and we're stoked to have found fun, thoughtfully designed, affordable barefoot and minimal shoe brands suitable for everyone. We get a real kick out of PaperKrane's super fun, bright, well-considered barefoot shoes. They are brilliant for everyday wear, and are unique to anything we've seen before. PaperKrane shoes are designed locally in Australia, and made in close partnership with their manufacturing team in Vietnam. Hoopla Kids Chief, Kirsten ..read more

Before the school holidays we had a fun time with our friend, and fabulous photographer, Ashleigh Lake taking snaps of the latest arrivals at Hoopla Kids. Here's a few of our favourite shots, taken around Rongotai. © Ashleigh Lake Photography, Hoopla Kids Ltd ..read more

As spring arrives, and brings the sun to dry everything out (yay!) we've also had two new deliveries of clothes from DUNS Sweden and Moromini. DUNS have rebooted some old favourite prints - Acorns, alongside Pumpkins (Autumn Garden) and Mushrooms (Chantarelle). This season also includes two new colour variations of the classic Radish. All the prints are complimented by new More Than A Fling basics so you can mix and match. We're really glad to finally receive Moromini's fresh season, after long covid-related delays. This season has all the peace, love and 90s sci-fi vibes you could ever wan ..read more

In June this year we received our first delivery of the bold, bright barefoot shoes from a fantastic Australian company, PaperKrane. Confession: we (I, Kirsten) have a real weak spot for unique barefoot shoes. I can't help it. Having fun, comfy, foot-shaped shoes on my feet makes me happy! How could you resist these brilliant boots? I love their wide toe boxes, and flexible soles. I love the sturdy materials. Most of all, I love the colour. My three Hoopla Kids saw these shoes and insisted that they get a pair each. Handy testers, I thought! Let's see how the shoes go with my busy family. L ..read more

In 2012 when I started Hoopla Kids, I made an easy decision to focus on offering fantastic clothing for all kids. You won't find gendered kids' categories here, and it's always intentionally been that way. Colours and clothing don't have genders and, by happily ignoring those cultural stereotypes, our little (and big) customers can freely choose clothes they really like. I've long felt that life with a growing family is filled with enough things to hold our attention than getting caught up in whether our family's wardrobe meets society's expectations.  Here at Hoopla Kids we proudly offer ..read more

Over the last few weeks we moved our stockroom out of the shipping container on our front lawn, into a big office space in Rongotai, Wellington, with room for even more stock! Check out this short video of our very big moving day... We're working hard to get the new space organised and set up with a nice display area, including a fun place for kids to play and try gear on. The Hoopla kids have begun construction already. We promise some improvements to the Kids' Corner, but we will definitely keep the signage! Once it's ready to roll, we'll be open regularly on Saturdays as well as weekday ..read more

Each autumn we get a huge load of feijoas. To make them last longer than just a few days (they get devoured quickly in our house), we make feijoa fruit leather. We chopped so, so, so many feijoas in half. Scooped the fruit out and into a heavy saucepan.   Took the fruit skins off to the compost! I'm pretty sure the worms look forward to feijoa season as much as we do, and we're richly rewarded with some beautiful soil in a few months time. Gently simmering the fruit in pots with the lids off until it's thickened and and the fruit liquid is significantly reduced (by about 1/5 to 1/4 or m ..read more

Every now and then we get inquiries about our laybuy service. We offer laybuy the original way you might remember from the 1990's (or earlier); of making manual part payments on an order and receiving your goods once it's fully paid off. Sometimes we're asked why we don't shift to using one of the new online laybuy systems available, and that is a good question which we can happily answer. Simply put, we like the old school laybuy system for its' honesty. There are no hidden tricks. You make an order, pay it off as you can manage, and then you get your lovely gear. If you can't pay (for whatev ..read more