Digital marketing is all the rage in current marketing circles, but lets not forget that some traditional marketing strategies work well also. Some offline marketing channels for restaurants are: 1 – Hosting or participating in community events, such as food festivals, live music nights, or charity fundraisers. 2 – Investing in print advertising, such as newspaper ads, billboards, flyers, or brochures. 3 – Inviting food bloggers or influencers to your restaurant and asking them to share their experience with their followers. 4 -Collaborating with local businesses, such as hotels, gyms, or ..read more

The top 10 marketing strategies for restaurants can vary depending on the restaurant’s type, location, and target audience. However, the following strategies are generally effective for most restaurants: Online Presence and Website: Create a professional and user-friendly website that includes your menu, contact information, and high-quality images of your food. Optimize your website for search engines (SEO) to increase visibility in local search results. Social Media Marketing: Establish and maintain a strong presence on popular social media platforms like Facebook, Instagram, and Twit ..read more

Looking for proven ways to drive traffic to your restaurant this October. These thoughts will help you boost your sales. Driving Restaurant Traffic The best restaurant promotions for October often take advantage of seasonal themes, holidays, and events that occur during this month. Here are some ideas for restaurant promotions that could work well in October: Halloween Specials: Create a spooky-themed menu with dishes and drinks inspired by Halloween. Offer discounts for customers who come in costume or run a “trick or treat” promotion where diners can choose a mystery discount or free item Fa ..read more

Learn how they can help your business grow Engaging in cause-related marketing can provide numerous benefits to restaurants, ranging from increased customer loyalty to positive social impact. Here are the top 10 reasons why restaurants should consider participating in cause-related marketing: Increased Customer Loyalty: Customers tend to develop a stronger bond with restaurants that support meaningful causes. They are more likely to become loyal patrons and return frequently to support the restaurant’s efforts. Positive Brand Image: Cause-related marketing can enhance a restaurant’s brand p ..read more

Maximizing online profiles can lead to several financial impacts for restaurants. Here are some ways in which a restaurant can get financial results from their profiles. Increased customer acquisition: A strong online profile can attract new customers who discover the restaurant through search engines, review websites, or social media platforms. By expanding the customer base, restaurants have the potential to increase their revenue. Higher customer engagement: Engaging with customers through online platforms helps build relationships and loyalty. Satisfied customers are more likely to become ..read more

Do You Know Your Restaurant’s Target Customer? Why should they choose your restaurant? Customers have choices in today’s marketplace!. Why should they choose your restaurant? Below is listed five ways to help you to identify your restaurant’s target customer or you can take the survey to help you further. Analyze existing customer data: Look at the demographics, preferences, and behaviors of your current customers. This can be done through surveys, feedback forms, loyalty programs, or by analyzing customer data from reservation systems or point-of-sale systems. Identify patterns and common c ..read more

Gift cards are used by local businesses to reward others. Are they using yours? Every day you wonder how can you increase your restaurant sales, did you realize your restaurant gift cards sales are probably the most unused tool in your tool belt. Most restaurant owners think of how they can get consumers to buy more. Did you ever think of you could sell more? Every business out here has employees they want to motivate to be more productive or to reduce turnover. They also want employee referrals or ways to present incentives to local customers. The Core Advantage Program can help you impleme ..read more

In the digital age, customer reviews have become a crucial component of a restaurant’s marketing strategy. Word-of-mouth has always been a powerful tool in the restaurant industry, and with the advent of online review sites such as Yelp, TripAdvisor, and Google Reviews, customers can easily share their experiences with a wider audience. But how can restaurant owners use these reviews to their advantage? Here are some ways in which customer reviews can be used as marketing strategies: Showcase Positive Reviews: One of the most obvious ways to use customer reviews as a marketing strategy is t ..read more

The latest data shows the restaurant traffic continues to decline. Is this the trend that will continue into 2023? It is important to focus on profitability during these times, but marketing efforts must continue to drive traffic into your restaurant. Restaurant Trends and Business Success in 2023 The past year has continued to throw curveballs at restaurants, and it has been the most difficult for many operators. As we enter 2023, restaurant owners need to understand restaurant trends for the coming year and determine how to make the most of them.  Top on the list are customer loyalty, s ..read more

This week I came across an article from Black Box Intelligence that indicated that restaurants have moved from “survival mode” to “strategic planning mode.” In my meetings with restaurant owners this past week, I found that many know they need to plan, but they are not there yet. Financial issues, employee concerns and government policies are still driving their day-to-day actions. The challenge is the same; independent restaurants grapple with the daily issues and do not put the effort into longer-term thinking. So things remain the same. Schedule Your Free Consultation When I speak with the ..read more