Uncover the distinct features that make Facebook the go-to platform for brands, and what it can offer that Instagram doesn’t. While the latter may be better for posting images, the former still beats it in many other ways.  Social media platforms like Facebook and Instagram have transformed how we connect, share, and engage with content online. While both are powerhouses that offer unique ways to interact with audiences, they’re not without their differences.  Facebook, with its broader feature set, offers functionalities that Instagram lacks, catering to a more diverse user base and ..read more

Social media is a huge part of our daily lives, with more than 62.3% of the world’s total population being social media users. With Facebook alone hosting more than 70 groups that have at least 1 million members, it’s clear why companies use these online platforms. The efficiency of social media in turning potential customers into actual buyers is undeniable, especially considering that 26.1% of online shoppers say social media helps them decide what to buy. This feedback allows companies to hear what people think about their products or services and respond fast, enhancing customer satisfacti ..read more

Learn how to set the table for success by promoting your menu, sharing your unique story, engaging with trends, and maintaining consistency in your content, all the while connecting with a hungry audience on one of today’s most dynamic social platforms. With its wide audience, short-form video format, and ability to bring people together, TikTok is any brand’s golden opportunity to increase their reach. It offers a way for food businesses to showcase their culinary delights, share behind-the-scenes glimpses of what’s happening in the kitchen, and connect with a diverse audience hungry for the ..read more

Mastering social media management blends art and science, incorporating content, consistency, and collaboration for digital success. Read through to discover key strategies and tips to elevate your online presence, engage your audience, and stay ahead in the ever-evolving social media landscape. Social media management connects brands with their audiences, shaping perceptions and driving engagement. It can elevate a brand, create communities, and even influence the market landscape.  Whether you’re a budding social media manager or looking to refine your strategy, understanding these elem ..read more

Challenge A Brown Company, Inc. (A Brown), a prominent real estate firm with a strong presence in Mindanao, boasts an impressive portfolio of luxurious properties. Each one offers breathtaking views and unparalleled comfort—the kind that you just can’t find anywhere else.  Still, in spite of the allure and value of their properties, A Brown faced a significant challenge. There was a lack of awareness among potential buyers and investors in Manila, the country’s economic and business hub. This limited visibility outside of Mindanao posed a critical barrier to tapping into a broader marke ..read more

Challenge MSD recognized the need to enhance their online engagement and visibility, particularly on Facebook and Instagram, where their target audience was most active. The objective was clear: to use social media not just as a tool for broadcasting messages, but as a strategic channel for meaningful engagement, education, and advocacy, especially regarding their initiatives on human papillomavirus (HPV) awareness and vaccination. This challenge highlighted the importance of adapting to the evolving digital landscape, where social media’s role in healthcare communication and public health a ..read more

Challenge CEMEX recognized the untapped potential of their LinkedIn presence as a platform for B2B engagement. After all, professional connections, industry leadership, and corporate responsibility are key to securing and nurturing partnerships–that’s why they sought to elevate their LinkedIn profile beyond its current state. Their primary concern was that their LinkedIn profile was not adequately reflecting their position as industry leaders, nor was it using the full extent of LinkedIn’s capabilities to connect with potential clients and partners. That’s why they approached M2.0 Communicat ..read more

Explore the unique benefits of nanoinfluencers, microinfluencers, and macroinfluencers in driving brand authenticity, engagement, and reach. Read on to uncover the best fit for your marketing goals in this guide to influencer tiers. In case you haven’t heard, there’s more than just plain influencers now. A new classification system has emerged, segmenting influencers into nanoinfluencers, microinfluencers, and macroinfluencers based on their follower counts and the scope of their influence.  You might ask yourself – what’s the point? Well, this distinction is crucial for brands and market ..read more

Looking into how influencers are reshaping brand engagement in specific niches can put you ahead of the trend. Read on to find out why and how these influencers are effective at driving authentic engagement with your audience. A subtle yet significant shift is taking place. More and more types of influencers are popping up and making an impact in certain niches, namely, nanoinfluencers and microinfluencers. While they may not grace billboards or feature in blockbuster ads, their ability to carve more solid connections with audiences is reshaping the marketing landscape. While nanoinfluencers a ..read more

Keyword Insights, SEO.ai, Ryrob.com, vidIQ, Keywords Everywhere, and Junia — you may have heard of them at one point or another. But what do these odd-sounding AI tools do, and how can you best use them to take your SEO game to the next level? Read on to find out how they can be a marketer’s best friend when it comes to keyword research. Welcome to the future of Search Engine Optimization (SEO), where Artificial Intelligence (AI) is not just a buzzword but a game-changer. AI tools can help you streamline your workflow, target relevant keywords for your SEO campaign and content strategy, and pr ..read more