In our previous Google Discovery ads post, we talked about what it is and the benefits to users and businesses. Today, we’ll walk you through on how to setup your Discovery ads. To refresh your knowledge, Discover Ads are highly visual, personalized, mobile-optimized ads. Google’s machine learning answers a user’s question before it appears in its search bar, instead of depending on what the user searches for. You can find Discover Ads in Google Discover, Gmail Social and Promotions tab, and Youtube mobile home feed. Unlike Display Ads, Discovery Ads lets you reach up to 3 billion peop ..read more

If you’re a brand or business that has already improved your search and discovery but still looking to get a wider but better online audience reach and conversions, Google Discovery Ads got you covered. Unlike Google Display Network, Discovery Ads targets high-intent audiences. Because Discovery is AI-driven, this ad solves a problem or answers the user’s question automatically before it appears in the search bar rather than relying on the user query. What are Discovery Ads? Where Can You Find Discovery Ads? Why Should You Use Discovery Ads Key Takeaway What are Discovery Ads? Discovery Ad ..read more

So I’ve been lingering around with mobile search optimization lately and found out a couple of resources stating that Google will rank websites with mobile versions higher – in mobile search. If this is the case, then we should all be grabbing mobile versions of our sites. You won’t want your competitor to outrank you just because he has a mobile website and you don’t, don’t you? Let’s go Over the Stats, shall we? Mobile Web is growing 8x faster than pc based web 70% of the world’s population now has a mobile phone In 2010, mobile subscribers surpassed 5 billion 85% of children own a phone ..read more

Last updated on September 6, 2019 at 11:26 am Mobile usage has been on an upward trend for the past few years, with increasingly powerful devices and faster internet being huge factors. This prompted Google to establish a mobile-first agenda that enhances the user experience for people accessing webpages through mobile. This new approach has helped promote the optimization of mobile websites. With the prominence of mobile webpages, SEO has gone mobile as well, with mobile SERPs and traffic becoming even bigger ranking factors. With the Google Speed update coming up, mobile optimization is go ..read more