We’re honored to be included in the 2024 Built In Best Places to Work Awards. This year saw both our Seattle and Colorado locations mentioned as “Best Places to Work” and “Best Midsize Companies to Work For”. Built In determines the winners of Best Places to Work based on an algorithm using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.   “I’d like to extend our heartf ..read more

As we venture into 2024, the post-holiday economic outlook suggests we move forward with strategy in mind. Marketing agencies must not only continue to adapt but also proactively embrace new strategies. We recently shared some industry insights in our latest Forbes Council Article, but if you’re short on time, here is a glimpse at three critical areas where agencies should focus to maintain and enhance their competitive edge. Prepare For AIArtificial Intelligence (AI) is more than a buzzword; it’s a strategic imperative. Agencies should use 2024 to dive into AI, understanding and experimentin ..read more

As the year draws to a close, we’ve compiled a must-read list of our top blogs, webinars and guides in the realms of media, analytics and data science. These up-to-date resources from 2023 are curated to empower your team for the year ahead. Remember to bookmark this page for quick reference and reach out if you need more information about any platforms and services. Now, let’s explore some of the top areas that can set you up for success in 2024! Buzzworthy Blogs to Add to Your Strategy Toolkit Display Media: The Synergy of CM360 and DV360 Discover how the combination of CM360 and DV360 enh ..read more

While the Experience Data Model (XDM) schema within Adobe Experience Platform (AEP) has proven powerful at enabling Adobe’s products to share data from the platform in a common data model, its open-ended design has thrust marketers and analysts into the unfamiliar role of amateur data modeler. With limited experience modeling data, the task can be intimidating and result in mistakes that can impact the value of data for years to come. Adobe has documentation to help with the exercise; however, it can feel a little like being thrown into the deep end of the pool. Additionally, web and mobile di ..read more

An Adswerve collaborative blog from: Chance Carnahan and Kaysen Jacobelli As we approach the start of a brand new year, we are excited to guide you in maximizing your usage of the new Search Ads 360. To elevate your digital advertising efforts in the upcoming year, we have compiled a list of five enhanced or new features that deserve your attention. 5 Exciting Features That Will Impact Your 2024 Strategy 1)Value-Based Bidding  Although forms of value-based bidding (VBB) have been around for quite some time, in the new SA360 experience, bidding to value on counter-based conversion actions ..read more

In part 1 of this series, we discussed the challenges of audience segmentation using Google Analytics 4 (GA4) data. In part 2, we will discuss the solutions to these challenges. In doing so, we detail the novel approach used in our submission to Google’s open-source Marketing Analytics Jumpstart. Google Marketing Analytics Jumpstart (MAJ) Marketing Analytics Jumpstart is a terraform-based, quick-to-deploy end-to-end marketing solution on Google Cloud. This solution aims at helping customer better understand and better use their digital advertising budget. Check out our recent open-source Audi ..read more

Creating a connected culture is important to who we are at Adswerve, and our efforts have not gone unnoticed. As we close out 2023, it’s great to see Adswerve spotlighted in Built-In’s recent virtual-first culture article. “When employees feel they belong, they are more engaged, motivated and better equipped to bring their best selves to work every day.” Courtney Reed, DEI Manager From Built-In: How Connectivity, Community, and Creativity Power Adswerve’s Virtual-First Culture Sharing our story and culture – like our “three Cs” of connectivity, community, and creativity – was so fun! Our ..read more

One of the most common questions our Adswerve team gets asked is, “Why should I move display media dollars from Google Ads into Display & Video 360?” Google’s Display & Video 360 (DV360) comes with a transparent cost, so media buyers want to understand the value they receive in exchange. The answer to the question is with another question, “What do your media buying and team goals look like?” Read below to see five compelling cases in which DV360 can be a better fit for your business. 5 Compelling Cases to Make the Move to DV60 1. Campaign Manager 360 (CM360) is Already in Your Tool R ..read more

We’re happy to announce that Adswerve has now achieved Gold Partner status with Analytics Specialization in the Adobe Solution Partner Program! This significant milestone follows our one-year anniversary of acquiring Metric Partners and advancing to silver status in July. Our swift progression from bronze status at the beginning of the year underscores Adswerve’s dedication to enhancing our Adobe services and our unwavering commitment to driving exceptional results for our clients. By earning Analytics Specialization, Adswerve has also proven its expertise and success in providing consistent ..read more

The retail industry has undergone a seismic shift in recent years, with the rapid adoption of digital technologies and data-driven decision-making processes. To stay competitive, retailers are leveraging the power of data analytics to gain deeper insights into consumer behavior, optimize their operations and enhance the overall shopping experience.  Google Cloud, a frontrunner in cloud computing services, has introduced an innovative solution tailored for the retail sector: the Google Cloud Retail Tag. In this blog post, we’ll explore what the Google Cloud Retail Tag is, its key features ..read more