Mental Health Is A Team Sport
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by John Drake
4y ago
Since 1949, Mental Health Awareness Month has been observed every May. According to Mental Health America, “1 in 5 people will experience a mental illness in their lifetime and that everyone faces challenges in life that can impact their mental health.” This Mental Health Awareness month looks quite a bit different than in previous years. This year, COVID-19 has turned our world upside down, and with that has instilled fear and stress for millions of people. For many, this pandemic has not only affected people’s physical health but their mental health too. What was once known as our “normal da ..read more
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Drake Cooper Welcomes ExtraMile
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by John Drake
4y ago
We’re honored to announce that ExtraMile Convenience Stores LLC has hired Drake Cooper to serve as their brand and creative Agency of Record. We couldn’t be happier with this news and warmly welcome them into the fold! With over 950 locations along the West Coast, and with new stores opening in Idaho and Utah, it’s an exciting time for the brand. Drake Cooper’s role will be collaborating with ExtraMile on overall brand strategy and campaign execution, inclusive of traditional and digital advertising channels plus handling website and social media duties. We haven’t been strangers to the ExtraM ..read more
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Shock And Pause: Mass Media Consumption During a Pandemic
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by Maria Walker
4y ago
The one thing we can count on during the COVID-19 pandemic is that everything is constantly changing. With the uncertain tension between stay-at-home orders and re-opening the economy, advertisers are scared — for very valid reasons. Most brands don’t want to be featured alongside the grim reality of pandemic news coverage, and others can’t justify running advertising when sales are down. In fact, one-third of media buyers and large brands have paused their ad spending. While this may be advantageous in the short-term, advertisers should pay attention to consumer spending and have a plan for c ..read more
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International Women’s Day 2020
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by Madeleine Pier
4y ago
“Let’s all be #EachforEqual.” Today we celebrate International Women’s Day. A day that is recognized globally to celebrate the social, economic, cultural and political achievements of women. This year’s IWD campaign theme is #EachForEqual. The theme promotes the concept that “an equal world is an enabled world” and that as individuals, “we are all responsible for our own thoughts and actions — all day every day.” For decades, women have faced adversity dealing with gender stereotypes, biases, and falsified perceptions — especially in the workplace. You’ve seen Mad Men, right? The popular TV ..read more
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Drake Cooper @ Boise Startup Week
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by Steve Norell
4y ago
JUMP, Boise Startup Week Venue | Photo Credit Boise State Public Radio Last week, Maria Walker, Jill Smith, and I were invited to speak at Boise Startup Week, a community-driven conference that covers a wide array of topics relevant to entrepreneurs. We were asked to speak on the “Start Track,” which was designed specifically for those just starting to get their ideas off the ground. If you missed us, check out this brief synopsis of our talks and learn more about the importance of a brand’s presence in a digital world. Maria Walker, Director, Data and Communication Strategy // St ..read more
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Welcome, Quinn.
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by Madeleine Pier
4y ago
Introducing a new member of the Drake Cooper Team. Meet Quinn Husney. Before diving into advertising, Quinn briefly considered becoming a crime scene investigator (after a few too many episodes of Law & Order), a paper salesman (after a few too many episodes of The Office), and a White Walker (after a few too many episodes of Game of Thrones). Instead, she chose to head to Colorado because the people seemed nice and the food scene was incredible. It was here she fell madly in love with psych. She did not, however, fall in love with research, which is an important caveat when you plan on ..read more
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World Mental Health Day | 2019
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by Madeleine Pier
4y ago
World Mental Health Day is important. Help each other. Talk about it. Mental health and advertising. For many, the two go hand-in-hand. Yet all too often, we’re faced with the shame of letting our employers know when we’re struggling with our mental health. Sometimes we might ask ourselves, “Is it okay to take a sick day or a personal day to get back on track? When is it okay to stop and recharge?” The fact of the matter is, yes, it’s more than okay. In recent years, we’ve seen the industry bring this issue to light in different ad trades like Adweek, AdAge, The Drum and&n ..read more
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The Business Value of Design
Drake Cooper | Boise Advertising, Marketing & Digital Agency Blog
by John Drake
5y ago
Creative companies instinctively know the value of design. But often when creative agencies and design firms are asked why a company should invest in great design the answers can largely be philosophy-based. While companies like Apple, Warby Parker, and Nike instinctively know its value many organizations, rightly, need more evidence. So it’s helpful that McKinsey recently released a new report: The Business Value of Design. Why is investing in design important? How can great design help increase revenue? These are good questions that are now answered by McKinsey who ranked 300 leading compani ..read more
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