Calling all anime fans and shopping enthusiasts. Ever wondered what kind of mischief Rakuten’s friendly mascot character, Okaimono Panda (Rakuten Panda) gets into in their daily life? It’s time to find out – Rakuten is bringing its mascot to life in a brand new anime series, slated to hit Japanese TVs this fall. “Okaimono Panda ..read more

On May 21 and 22, Rakuten Product Conference 2024 brought together tech luminaries, engineers, researchers and enthusiasts from across the globe to discuss two of the hottest topics in technology: enterprise SaaS (Software as a Service) and artificial intelligence. Hosted at Rakuten India’s office in the bustling heart of Bengaluru and streamed to a global ..read more

Rakuten is thrilled to announce that in 2023 the company achieved carbon neutrality for its business operations – including all consolidated subsidiaries*. The milestone reflects the company’s commitment to environmental responsibility, as the world grapples with the escalating challenges posed by climate change and rising global temperatures. Celebrating the milestone, Koyuru Ohashi, Vice General Manager ..read more

From bullet trains to futuristic restrooms, Japan has a reputation for being bullish on new tech. But what about AI? The recent rise of AI tools such as ChatGPT has sparked debate around the world, with some praising AI’s potential for boosting efficiency, and others raising concerns about its potential effects on human society. To ..read more

An inclusive environment benefits everyone, whether at school, in the workplace, or even at the salon. Diversity, equity and inclusion (DEI) initiatives have been a welcome addition to many corporate agendas in recent years, as companies like Rakuten aim to build workplaces in which all employees feel comfortable. Recently, Rakuten has taken these efforts a ..read more

For the first time since 2019, Rakuten is bringing its marquee Optimism event to the U.S. From May 29 to May 31, attendees will come together in Carlsbad, California to “Fuel Meaningful Connections” and celebrate the latest innovations in the performance marketing space. As part of the event, Optimism will build on Rakuten Advertising’s influential ..read more

On May 14, the Rakuten Group announced its financial results for the first quarter of 2024 from its headquarters in Tokyo. Chairman and CEO Mickey Mikitani and leaders from the Rakuten Group shared highlights from the past quarter from the company’s wide-ranging portfolio of 70+ services. Rakuten Group saw year-on-year (YoY) revenue growth in all three ..read more

April marks the season of new beginnings in Japan – and for many recent university graduates across the country, the start of their professional careers. On April 1, 2024, Rakuten welcomed its new graduate employees at Rakuten Crimson House, its global headquarters in Tokyo. Rakuten Group Chairman and CEO Mickey Mikitani greeted them personally, taking ..read more

Innovation is rarely simply the byproduct of individual brilliance. More often, it is the result of conversations — conversations that challenge, inspire and prompt individuals to rise above the ordinary. Rakuten Product Conference, the flagship technology symposium from Rakuten India, is held each year with this ethos at its core. Slated to take place virtually ..read more

Continuing its dominant run as the telco industry’s buzziest topic, AI was a key theme throughout Mobile World Congress 2024 in Barcelona. Throughout the four-day event, Rakuten’s booth was a hub for AI discussions, demos and forward-looking insights. Headlining the company’s booth theater on Day 3 was a special AI Showcase featuring three experts from ..read more