As the India Premier League (IPL) season is in full swing, it’s the perfect moment to dedicate this month’s seasonal spotlight to cricket—a sport that has undergone a remarkable transformation from gentleman’s game to global phenomenon. With over 2.5 billion fans worldwide, the sport is a universal symbol of competition and camaraderie, uniting nations from Australia to Zimbabwe. At the heart of this fervor stands India, a nation where cricket isn’t just a game but a pulsating part of its cultural ethos, boasting the most zealous of fans whose passion for the game is unparalleled. In 2023, o ..read more

We’re thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. The awards continue to honor and celebrate our winners’ remarkable journeys and lasting impact, showcasing their role as both changemakers and partners, in helping their clients and customers reach their full potential. The Microsoft Advertising Global Partner Awards recognize the outstanding work of our valued Agency, Channel, and Technology Partners working with Microsoft Advertising. We’d like to offer our heartfelt congratulations to our winners and want to thank all the partners who submitted ..read more

The Cannes Lions International Festival of Creativity is the world's largest and most prestigious event for the creative communications industry. It’s a celebration of the best ideas, campaigns, and talent that shape the future of advertising and marketing. Microsoft Advertising is proud to be a sponsor of this festival again in 2024. We believe that creativity is the key to unlocking the potential of every business and every individual. That’s why we’re committed to providing you with the tools, platforms, and insights that can help you reach your goals and grow your business. We invite you ..read more

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the wi ..read more

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the wi ..read more

The world of artificial intelligence (AI) is rapidly evolving, as is consumer interest in it. We set out to explore the nuances of our users’ interest in the AI space, particularly around generative AI, with the goal of helping advertisers optimize their campaigns alongside this ever-changing landscape. Search interest in AI on our platform has grown significantly since the release of ChatGPT in late 2022. In fact, AI searches are currently outpacing other Software searches by more than 3x. When comparing search volume from 2022 to 2023, the growth is clear: we’ve seen a staggering 566% year ..read more

At Microsoft Advertising, we’re always on a mission to better serve our customers. That’s why we’ve recently invested a lot of our time and resources into generative AI to transform our operations. Not only are we developers of generative AI solutions, but we’re also experimenting with the latest technologies in-house to test, learn, and increase our efficiency and effectiveness. In the rapidly evolving technological landscape, generative AI has become a recent driver of innovation for organizations of all sizes and industries. Here at Microsoft Advertising, we’re utilizing generative AI to ..read more

The holiest month in the Islamic calendar—Ramadan—is observed by over 2 billion Muslims around the world with Southeast Asia (SEA) and the Middle East, Republic of Türkiye, and Africa (META) contributing to close to 50% of this number. Ramadan not only marks a time for spiritual reflection but also an important period for marketers and brands in these regions as the dynamics of consumer behavior undergo a noticeable shift. It’s often the period when people plan their zakat (an annual charitable donation made by Muslims during Ramadan) and take to their devices to shop for home essentials, br ..read more

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to bringing more efficiencies and solid return on investment (ROI) across the entire funnel. That commitment is reflected in our product releases for this month, which enable advertisers to get full-funnel ad experiences and more results with less effort. As a reminder, we’ve also shared posts this past month focused on inclusive prompt engineering, identity solutions in a changing advertising landscape, and how advertisers can unlock a mobile-first audience with generative AI ..read more

A new era of digital advertising with privacy and relevance at the core As our industry continues to move away from the usage of cross-site identifiers such as third-party cookies or device identifiers, the future of advertising is beginning to look different. Advertisers are therefore wondering how these changes might impact the effectiveness of their audience capabilities and their ability to measure campaign performance. At the same time, publishers reliant upon advertising revenue are contemplating changes in monetization strategies for their sites. At Microsoft Advertising, we are innov ..read more