You Need More Than a Great Press to Sell Your Channel Partner Services
Xerox | Channel Partner Connection
by xrxblg
3y ago
Excellent as Xerox presses are, they cannot sell themselves Let’s face it, there is extremely fierce competition in the production colour workspace. And we have to admit that the standards of some of the competition are quite high. These days, winning a sale can be hard work. Traditionally, press sales were focused on the machines themselves. I’m sure many of you have heard of the term “box shifters” to describe the production press sellers who were only interested in the number of units they could sell. The sales landscape has now changed. The only way box shifters will win a sale is on the l ..read more
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Meet Xerox’s Women of the Channel
Xerox | Channel Partner Connection
by xrxblg
3y ago
Friday, March 8th, 2019 is International Women’s Day, a time when the world recognizes the contributions and accomplishments of women across the globe and acknowledges the continuing strides being made toward a more gender-balanced world. Xerox has consistently worked to build a workforce that exemplifies and values diversity at all organizational levels, from its support of women in research to its promotion of women throughout the channel industry.  The company has never failed to recognize the integral role women have played in shaping the business world as we know it today, or the gai ..read more
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Getting the Most Bang From Your Social Media Buck
Xerox | Channel Partner Connection
by xrxblg
3y ago
Note: This article was filed by a paid contributor to Xerox Corporation. At the risk overstating the obvious, building a social media presence needs to be an integral component of any successful business today. But can you do it in a cost-effective way that maximizes your return on time and investment? One of the first things every dealer or MSP needs to figure out is exactly what they hope to accomplish from their social media footprint. Before hiring a social media manager – or even a whole team – your company needs to clearly define and articulate whatever it hopes to achieve from its socia ..read more
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Doing IT Yourself Costs More – Why Customers Need Partners They Can Trust
Xerox | Channel Partner Connection
by xrxblg
3y ago
If your customers have decided it makes more sense to manage their own IT, ask this question: If you used this time to sell or deliver services to your customer how much would you earn? Is it more than you would pay an external vendor to provide that service? If so they’re wasting time and money. Here’s how to help them stop. Has a customer challenged you to explain why they should use you to support their printing and other IT operations when they can do it themselves? Here’s a comprehensive approach to answering most compellingly: “Doing it yourself is always less expensive,” is probably one ..read more
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The Race to Do More: Why Document Management is the Answer
Xerox | Channel Partner Connection
by xrxblg
3y ago
From mom and pop shops to multinational corporations, every business owner has at least one thing in common: they’re trying to accomplish more in less time, with less money. What they also have in common is that most are underestimating the power of switching from paper to digital workflows in helping them reach those goals. This is where you come in. Switching from paper to digital can help your customers transform the way they work, both internally and externally. They just need an expert to help them get started. The Benefits of Digitization Given the wide-reaching benefits of going digital ..read more
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When it Comes to Securing Customers, Experience is Everything
Xerox | Channel Partner Connection
by xrxblg
3y ago
How many times have you heard that it is easier (and cheaper) to sell to an existing customer than to win a new one? When it comes to securing their customers, companies are increasingly recognizing that the experience they provide is equally as important as the quality of the products or services they offer. A superior customer experience helps a business stand out from the crowd, while businesses who fail to appreciate its role in customer loyalty can suffer. Will They Stay or Will They Go Customer experience is quickly becoming one of the primary factors that determines whether a customer w ..read more
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6 Reasons It Pays to Partner with Xerox
Xerox | Channel Partner Connection
by xrxblg
3y ago
As more companies move to a channel focused strategy, businesses who go to market through the channel have the complicated task of determining which vendor is the right fit for their business. Success in the channel means finding a vendor who can truly help your business grow and differentiate in an increasingly crowded market. Here are the top reasons why it pays to partner with Xerox. Award Winning Products Naturally one of the top reasons to choose a partner is the products, services and solutions they can offer your customers. ConnectKey Technology®, a longtime partner favorite and i ..read more
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The Need to Always Be Innovating
Xerox | Channel Partner Connection
by xrxblg
3y ago
The key to success in the IT partner channel has always been the same: keep coming up with something new to expand what your customer can achieve bringing new value to their bottom line. “Always” requires constant new innovation. You must always stay ahead or you will fall behind. Innovate, Innovate, Innovate. “But what have you done for me lately?” is a question we’ve all heard asked in one way or another at many times in our careers. It’s a question we’ll hear again and again. We need a good answer. Staying Out Front The Red Queen in Lewis Carroll’s “Through the Looking Glass” advises, “”Now ..read more
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Partner Perspectives: Xerox Business Printers – What Does Benchmark Security Mean?
Xerox | Channel Partner Connection
by xrxblg
3y ago
Editor’s note: This post was was originally published by Xerox channel partner Kelley Imaging. Visit their website www.kelleyimaging.com to see more of their content. In today’s busy offices, cybersecurity is more important than ever. The proliferation of advanced equipment, new business technologies, and mobile devices has vastly increased the productivity of the modern office environment. At the same time, it has introduced new risks and threat vectors that employees on all levels need to be aware of. Organizations that invest in Xerox technology earn more than best-in-class performance and ..read more
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Three Office Technology Trends You Can Count On in 2019
Xerox | Channel Partner Connection
by xrxblg
3y ago
Every year industry experts, pundits and almost everyone involved in the tech industry likes to discuss trends and make predictions. The first quarter of each year, then, is a good time first to look back at the previous year’s trends, both those that came true and those that proved to be less accurate, and from that, draw new predictions and plan for what the year ahead may hold. Some of those predictions will be wild. Out there. Unorthodox. And some of them aren’t. That’s what we’re presenting here: three trends that we can pretty safely guarantee will be important to almost everyone in the ..read more
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