Introducing the new rules of luxury The luxury landscape has shifted drastically over the last 5 years, with new audiences demanding fresh marketing approaches from brands.  Our experience creating disproportionate cut-through with global challenger brands and ambitious luxury newcomers has made one crucial thing clear.  The rules of luxury marketing have changed.  Now, we’re sharing them with you.  Collaborating with award-winning consumer research company Appinio, we’ve analysed crucial original data and developed a new approach to luxury marketing based on the 4 Ps: Plac ..read more

Rumour has it that ads are coming to Threads a lot sooner than expected.   Brainlabs’ VP of Social NAMER, Jonathan Molina shared his thoughts with Krystal Scanlon at Digiday all about how these ads could work and the value this could bring to marketers. Speaking on the prospect of ads being introduced Jon said: “For any new social media platform, the challenge is keeping users engaged for the long term. As a result, I wouldn’t be surprised if ad opportunities were to arise in the near future. I’m a firm believer that what will be more impactful for advertisers within the context of a ..read more

We’re honoured to share that Brainlabs has earnt its “Certified Company in Media” badge in partnership with Meta. Having learned about the Certified Company program, we knew it would be the perfect avenue for growing our business. Jon Molina, Vice President of Paid Social at Brainlabs, mentioned that “there is no detriment to learning more” and was eager to be a part of the program.  “I think that with data and the nuance behind [the media certification] it separates the good from the great in the agency landscape. We can not only interpret, but also synthesize impactful recommendations f ..read more

Generative AI-powered search engine Perplexity has announced its going to start selling ads. Brainlabs’ Chief Product Officer for North America, Jeremy Hull spoke to Adweek’s Trishla Ostwal all about their ambitious plans.  Speaking on the topic, Jeremy said: “No platform has completely figured out how to integrate ads into AI search, and I think the native format is a clever angle. I’m very curious to learn more about targeting options, brand safety, and measurement.” Read the full article in Adweek here: https://www.adweek.com/media/gen-ai-search-engine-perplexity-has-a-plan-to-sell-ads ..read more

AI is now on most brands’ agendas. It’s no longer a nice-to-have; it’s a must. The brands that adopt AI correctly and build out high-performance strategies rooted in advanced AI capabilities will ultimately stay one step ahead. We’ve created enhanced AI tools and built new systems to test, learn and adapt our approaches. Now, we’re sharing this with brands to highlight how the ever-changing landscape of AI can be navigated more effectively and how brands can harness its potential to create high-performance, profitable strategies that work. Get your copy for: A peek at our 3 core pillars on ho ..read more

We are delighted to share the news that Polaroid has appointed Brainlabs to handle its digital media planning and buying service.  Polaroid is an iconic brand recognized worldwide for its pioneering instant photography technology. With a rich history spanning decades, Polaroid continues to inspire creativity and capture moments in time through its innovative range of instant cameras, film, and imaging products. Leo Jennings, Chief Revenue Officer UK at Brainlabs said: “We are so thrilled to partner with Polaroid, an iconic brand that shares our ‘High-Performance’ mindset and is steeped in ..read more

Rumour has it that Open AI is working on a web search product. The ChatGPT maker’s new product is partially powered by Microsoft Bing, bringing it in more direct competition with Google.  Our VP of SEO in North America, Travis Tallent spoke to ADWEEK’s Trishla Ostwal all about what the data says so far when it comes to GenAI powered search vs traditional search, and what it could mean in the future for targeting specific audience types. Read the full article in Adweek here: https://www.adweek.com/programmatic/openai-web-search-challenge-google/  The post Travis Tallent features in Ad ..read more

On 3rd August 2023, Ofcom released its annual Media Nations report, an in depth analysis into media consumption in the UK,​​ revealing that broadcasters are turning to digital platforms to make up for a serious slump in linear TV advertising.  But what’s the right approach and which platforms should marketers opt for? Brainlabs’ SVP Strategy & Planning UK, Venya Wijegoonewardene, featured in Campaign UK weighing up the options.  “Broadcasters will have to decide whether they partner with these platforms, sacrifice some margin but make a volume gain – or, as seems to be the curren ..read more

What can we learn from Super Bowl LVIII, the high and low performers, to make our strategies stronger for the big moments to come? To get those answers we used real-time social listening data from Infegy and crunched the data to see how each brand was trending during the big game. We dove deeper into the sentiment and conversation themes around each spot, uncovering four key opportunities for advertisers to apply moving forward in 2024. Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation. The post ..read more

Earlier this week, our SVP of Strategy & Planning, NAMER Naomi Wohl Litowitz joined The Female Quotient at CES 2024 for a candid discussion on the importance of direct female-to-female feedback as the cornerstone for women’s professional growth.  Speaking on the topic, Naomi said: “Women-to-women feedback is essential for career growth, but we need to go a step beyond mentorship to sponsorship so we can break down barriers for other women to walk through doors.”  Watch the full livestream here. The post Naomi Litowitz on the importance of female-to-female feedback for professio ..read more