What are Google Ads Enhanced Conversions? Google Ads Enhanced Conversions are an advanced tracking feature that allows advertisers to capture additional conversion data beyond standard conversions. While standard conversions typically track basic actions such as website visits or form submissions, Enhanced Conversions provide more detailed insights into user behaviour, including phone calls, app installs, and in-app actions ..read more

Google Consent Mode helps advertisers reach users in the EEU and the UK while respecting their data choices. It allows websites to tell Google what users prefer regarding their data, following the rules and policies ..read more

The medical technology sector is in a state of constant evolution, driven by innovation, regulation, and above all, the promise to improve the quality of healthcare. While the opportunities for growth are abundant, so are the challenges—especially when it comes to scaling operations. Whether you're launching a groundbreaking product or expanding into new markets, one thing becomes abundantly clear: sustainability and smart growth are not just buzzwords; they're business imperatives ..read more

Landing pages play a very special role in PPC advertising; they act as a bridge between clicks and conversions ..read more

If you were to rank marketing tasks in order of glamour, keyword research would be far from the top spot. But the reality is that effective keyword targeting is the backbone of a successful PPC campaign: it’s the basis on which everything else depends, and as a result, it’s important to do it right ..read more

PPC is an immediate and demonstrably effective way to reach potential customers, with B2C and B2B businesses alike standing to gain from implementing well-managed PPC campaigns ..read more

As we’ve seen in some of our other PPC blog posts, PPC is complex. There are lots of moving parts and many things to configure, with all making a potentially significant impact on campaign costs and overall performance ..read more

The biggest mistake you can make with PPC is treating it as a fire-and-forget part of your marketing efforts. This can quickly lead to significant wasted ad spend, especially if your ads drive clicks but not conversions ..read more

PPC ads don’t look like much, but a phenomenal amount of work goes into the ones that perform best. With just a few lines of text, an effective PPC ad needs to capture attention, communicate relevance, and convince a user to convert. Sounds easy, but trust us: it isn’t always ..read more

In today's fast-paced digital world, standing out in the vast sea of online content can feel like a Herculean task. Enter PPC (Pay-Per-Click) Campaign Management—a beacon of hope for businesses aiming to make a mark ..read more