Services Case Studies Insights About Contact X INSIGHTS / DESIGN & PHILOSOPHY BACK TO POSTS Crafting Light: The Sacred Dance of Photography in the Digital Age DAN RATNER on 19/04/2024 | Photography by Dan Ratner “Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke‘s reflections on photography.” His devotion to the entire process, from the click of the shutter to the development of prints, resonated as a testament to the art as a sacred ritual. This talk, part of a series moderated by Robbie Buck, not only ill ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND BACK TO POSTS The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions Uberbrand on 16/4/2024 “Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks of the Digital Age, and now, the synthetic smart fibres of the Intelligence Revolution.” As a brand strategist, understanding how to interlace these threads can create more than just a pattern that su ..read more

Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS UBERBRAND CELEBRATES ITS 3RD WIN AT THE AUSTRALIAN BUSINESS AWARDS Uberbrand on 3/08/2018 “uberbrand has again been recognised as an ABA100 winner in The Australian Business Awards for Brand Management.” We’re proud to have been awarded the prestigious ABA100 Australian Business Award for Brand Management – our third win in the category – this time for our work for TAFE NSW engaging Aboriginal audiences. In 2015, we received the award for our project for TIMG – one of Australia ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS 4 TIPS FOR BRANDS WHO WANT TO BE SOCIALLY CONSCIOUS Uberbrand on 18/07/2018 “Brands and social consciousness: it’s about authenticity, delicacy and proactivity.” Whilst social consciousness in BRANDING AND MARKETING might not be anything new, it’s safe to say that we’re in a golden age. And that makes sense, considering the current, oftentimes depressing state of the world. That being said, social consciousness isn’t always so simple. So, here are our key points ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND Uberbrand on 4/07/2018 “Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ Us and their mistakes?” R.I.P Toys ‘R’ Us. The collapse of the brand has provoked a dramatic and impassioned response. It began with a photo of the brand’s mascot, Geoffrey the Giraffe, with a wheelie suitcase, waving goodbye from a desolate store, about to take an e ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION Uberbrand on 27/06/2018 “Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.” As consumers become more sceptical of advertising in its traditional forms, the playing field is changing for brands vying for our attention. Platforms like social media are flourishing, whilst approaches such as guerrilla marketing and branded experiences are becoming more prev ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY Uberbrand on 20/06/2018 “Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.” The 10th anniversary of Vivid Festival bathed Sydney in light and colour for three weeks. Whilst visitors relished in the bright urban scenography (or lamented at the crowd sizes), brands sought to make the most of the foot traffic and make their pres ..read more

Services Case Studies Insights About Contact X INSIGHTS / CREATIVE & DESIGN BACK TO POSTS HOW TO BRING YOUR BRAND TO LIFE – WITH VERBAL IDENTITY Uberbrand on 14/6/2018 “Ensuring that your brand speaks with a consistent voice has never been more necessary.” For a long time, VERBAL IDENTITY was seen as the lesser little brother to VISUAL IDENTITY. How a brand communicates with words was considered less important than how a brand communicates visually. But in recent times, due to factors like the advent of social media, this mentality has shifted ..read more

Services Case Studies Insights About Contact X INSIGHTS / BRAND & STRATEGY BACK TO POSTS THE IMPORTANCE OF BRAND MANAGEMENT Uberbrand on 1/6/2018 “Brand Management is a powerful thing – just ask Greg from customer service” A strong brand is about more than the products or services offered. The sum of a brand’s intangible elements can be what allows it to own the market. A wonderful worldThe purview of brand management is how the brand is perceived. When brands are successful, they speak to our emotions, allowing them to be perceived as more than simply a gym ..read more

Services Case Studies Insights About Contact X INSIGHTS / NEWS BACK TO POSTS THE FUTURE IS AI. WHAT CAN MARKETERS DO? Uberbrand on 18/5/2018 “At Google’s recent annual developer conference, CEO Sundar Pichai demonstrated the new capabilities of their AI, Google Duplex and Google Assistant and how it can handle your calls.” The conversation between Google Assistant and a hair salon receptionist was met with audible wonderment from the audience within the room. Google Assistant’s lifelike voice and responses (the computer was able to mimic the ‘mmmhmm’ and pauses of a ..read more