Mouse acceleration (or ‘mouse accel‘ for short) is when your cursor in the game moves further depending on how fast you move your mouse on your desk. This is generally considered to be a big no-no for gaming mice (gaming mice should be as ‘raw’ as possible when processing movement) though some professionals (for example swag from CSGO) like to turn on mouse accel on the software side. Why mouse acceleration is bad for gaming As mentioned above; not everyone is in full agreement that mouse acceleration is necessarily a bad thing, although most gamers seem to agree that it is something ..read more

Framerate is the frequency at which images appear on a screen or display; (modern) displays work by displaying a series of frames (basically ‘still’ images) in rapid succession, causing our visual system to see motion. Framerate is expressed in Hz (Hertz), or FPS (Frames Per Second); e.g. a 60Hz monitor will display 60 frames per second. Framerate is important in gaming for a number of reasons, most importantly for fluidity. The higher the framerate, the more fluent the image on the screen becomes, thus making it easier and more natural to track fast moving objects on the screen. The above ima ..read more

VELO, a leading nicotine pouch brand, today launches the VELO ESERIES as part of its ongoing global partnership with McLaren Racing. It marks the brand's expansion into esports, using its partnership to engage adult audiences with exciting content, driving global brand awareness as companies continue to adapt to the ongoing global environment. Presented by ex-Top [...] The post VELO Launches Esports Racing Series In Partnership With McLaren Racing appeared first on Esports Marketing Blog ..read more

Dignitas, the esports vertical of New Meta Entertainment Inc. (NME), has today announced a new partnership with financial technology company Zytara, a digital banking platform and payment network designed for gaming and esports enthusiasts. On December 3, 2020, Zytara announced its plans to launch the digital banking platform and has since partnered with Dignitas to [...] The post Dignitas Partners With New Digital Banking Platform Zytara appeared first on Esports Marketing Blog ..read more

Misfits Gaming Group has partnered with ASUS Republic of Gamers (ROG) as the official hardware supplier of Misfits Gaming, Florida Mutineers, and Florida Mayhem. The partnership will run from January 1 to December 31, 2021, with ROG supplying high-end Strix-branded PCs and laptops to the three teams. MGG will create social content, branding content, marketing [...] The post Misfits Gaming Group Partners With ASUS Republic of Gamers appeared first on Esports Marketing Blog ..read more

The Austrian based organization Wave Esports has entered into a commercial partnership with the computer peripherals manufacturer Logitech. Logitech is an industry leader for gaming gear for esports athletes due to their philosophy, which emphasizes innovation. Wave Esports competes at the highest level in Fortnite and Valorant and has professional players between the ages of [...] The post Logitech G Becomes First Official Sponsor Of Wave Esports appeared first on Esports Marketing Blog ..read more

Known only to industry insiders, stealth startup Glytch Inc., has broken ground on the first of a series of venues across North America, each the official home stadium of a major esports team. Its premier location, in Los Angeles, is scheduled to open in Q2-2022. Glytch intends to redefine the sports and entertainment experience by [...] The post Glytch Bets On Return Of Live Esports appeared first on Esports Marketing Blog ..read more

JBL announced a first-of-its-kind global gaming tournament that puts consumers at the center of the action: The JBL Quantum Cup. JBL has partnered with ESL, the largest esports organization in the world, to bring to life this cutting-edge experience. Starting December 11, consumers will be able to watch the top names in esports face off [...] The post JBL Announces First-Of-Its-Kinds Global Gaming Tournament in Cooperation With ESL appeared first on Esports Marketing Blog ..read more

Learn2Esport and Twitch announced a partnership to support each other’s efforts to leverage gaming and esports for learning. Providing formal educational experiences for everything – from critical thinking to collaboration, from job skills in esports to lessons on entrepreneurship and creativity – is a growing opportunity using the rapidly expanding esports community. “Learn2Esport has the [...] The post Learn2Esport And Twitch Partner To Create A Scholastic Esports Curriculum appeared first on Esports Marketing Blog ..read more

MetaMedia, one of the fastest growing entertainment technology companies in the world, and gaming community aggregation company Harena Data, Inc., today announced a groundbreaking partnership beginning with the launch of StudioGYO powered by MetaMedia. StudioGYO powered by MetaMedia will produce and deliver community esports events, tournaments, and other programming for drive-ins, cinemas, and out-of-home venues. [...] The post Leading Hollywood & Gaming Tech Companies Converge To Produce & Deliver Groundbreaking Live Esports Events Into Drive-ins, Cinemas And Other Out-of-Home Venues ..read more