The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
Terminus | Account-Based Marketing Platform Blog
by Terminus Admin
2d ago
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user at all, or may be conducting research months or even years ahead of having the ability to even consider moving forward. There may be an entire team impacted by the embedding on a new tech solution, or there may be a single tactical user. For some products, there’s no one way ..read more
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A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
Terminus | Account-Based Marketing Platform Blog
by Cherrill Hartman
1w ago
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role sales organizations play in the success of marketing efforts and how collaboration between the two functions can lead to sustained success. Understanding the Sales and Marketing Partnership Alignment of Goals and Objectives First ..read more
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Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
Terminus | Account-Based Marketing Platform Blog
by Angela Lee
2w ago
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some of the highlights from that conversation.    The Current State of Unifying Go-to-Market Strategies Marrs highlighted a shift in go-to-market strategies, emphasizing the end of traditional handoffs betwee ..read more
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The Pitfalls of Bad Data
Terminus | Account-Based Marketing Platform Blog
by Cherrill Hartman
3w ago
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad data and its profound impact on both the prospect and customer journey. The Pitfalls of Bad Data: Inaccurate Targeting: One of the most glaring consequences of poor data quality is inaccurate targeting. Marketing efforts become ..read more
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Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
Terminus | Account-Based Marketing Platform Blog
by Taylor May
2M ago
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it’s the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data, equips sales teams to not just weather rejection but also leverage it as a catalyst for growth and success. Embracing Rejection: A Data-Driven Perspective To truly understand and effectively navigate rejection, sales teams n ..read more
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The Game-Changer: The Power of Personalization in B2B Marketing
Terminus | Account-Based Marketing Platform Blog
by Cherrill Hartman
4M ago
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor messages, offers, and customer experiences.    Personalization: More Than Just a Name Personalization goes beyond simply inserting a recipient’s name in an email. True personalization involves creating customized experiences based on an understanding ..read more
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How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
Terminus | Account-Based Marketing Platform Blog
by Kevin Heraly
4M ago
In our latest webinar, “Powering Revenue Growth with AI-Driven ICP Refinement,” led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing Ideal Customer Profiles. A focal point of the discussion was AI’s role in the precise management of data. The ability of AI to gather and purify data from diverse sources is pivotal in forming a solid base for effective ICP m ..read more
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Unlocking ABM’s Financial Potential: A CFO’s Guide
Terminus | Account-Based Marketing Platform Blog
by Taylor May
4M ago
In today’s economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company’s financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company’s overarching objectives. Meaning, many financial leaders have become more diligent and cautious when considering new budgets and strategies. We’ve all encountered situations where a well-thought-out strategy gets the red light from t ..read more
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The Vital CMO-CFO Relationship
Terminus | Account-Based Marketing Platform Blog
by Taylor May
4M ago
Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in teams of every size as they try to do more with less. The common denominator is this: From budgeting responsibilities to driving pipeline efficiency, marketing leaders are working more closely with finance.  I s ..read more
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Webinar Recap: Powering Revenue Growth with AI-Driven ICP Refinement
Terminus | Account-Based Marketing Platform Blog
by Angela Lee
4M ago
In our recent webinar, Powering Revenue Growth with AI-Driven ICP Refinement, led by our Director of Strategic Initiatives, Taylor Young, and Head of Revenue Operations, Kevin Hurley, we dived deep into the integration of Artificial Intelligence (AI) in refining Ideal Customer Profiles (ICP). The webinar emphasized the significant impact of AI in enhancing the accuracy and efficiency of Ideal Customer Profile (ICP) development. One of the key discussions revolved around the role of AI in meticulous data management. AI’s capability to aggregate and clean data from various sources forms the fou ..read more
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