Mark Weir’s mind is covered by PetaPixel this week. His nickname “the professor” is well-earned too. Mark Weir has been my go-to source for everything regarding mirrorless cameras AND the vibrant San Diego beer scene. The PetaPixel retirement profile truly captures his contribution to photography. I consider myself fortunate to have shared in his knowledge over the years and appreciate the time spent together. The a9 launches are a highlight along with the a7c. Funny footnote to the article and Weir’s career, my face is in one of the photos shared with the article. This one. I just noticed my ..read more

Sony firmware update dropped this week. It contains more than 45 updates for the Alpha 1, Alpha 9 III, Alpha 7S III, and Alpha 7 IV. This update promises to improve shooting functions and workflow. It also introduces cutting-edge technology, such as the Camera Authenticity Solution, which features a proprietary in-camera digital signature and support for the C2PA format. These tools allow news agencies to verify the authenticity of images, protecting creators and society from counterfeit imagery. Sony Firmware Update Dropped with a C2PA authenticity solution There is nothing more core to our ..read more

New CFexpress TOUGH Cards were announced today. The 480GB and 240GB CFexpress Type B will ship in May and cost $319.99 USD or $199.99. I replaced the cards in my cameras with TOUGH cards when they first came out. Crafted with professionals in focus, these cards elevate workflows for photographers, videographers, and enthusiasts, ensuring rapid data transfers and seamless compatibility with the CFexpress Type B card reader MRW-G1. Emphasizing their robustness, the cards boast exceptional resilience against drops, bends, extreme temperatures, and various challenging environments. The SD card ver ..read more

High-Speed 5G Data Transmitter from Sony ships this summer. The Sony PDT-FP1 is a portable data transmitter with a unique antenna structure that allows high-speed still image and video data transport over 5G networks. It costs $1099 and is available direct from Sony. It will pair seamlessly with a camera like the a9 III. The PDT-FP1 is a unique device that leverages the capabilities of 5G technology to enhance professional workflows in broadcasting and news coverage. This wireless communication tool allows instant transfer of photos and videos and seamless live streaming via 5G. Its intro ..read more

Introducing the Sony FE 24-50mm F2.8 G standard zoom lens, marking Sony’s inaugural inclusion of a full-frame F2.8 standard zoom lens within the esteemed G series lens range. Accordingly, this innovative addition brings forth the coveted F2.8 aperture renowned in the G Master series, seamlessly integrating premium features into the G series lineup. 24-50mm F2.8 G Zoom The means a more affordable, super high-quality lens. Pre-order the tiny zoom now from our friends at B&H. It costs $1099. For some background, the 72nd installment in the full-frame E-mount lens collection stands out for its ..read more

Sony Alpha a9 III ship date updated to February 8th. You can preorder now from our friends at B&H, for a suggested retail price of $5,999.99 USD. If that sounds expensive it is and well worth it for the global shutter technology. I attended the Sony Alpha a9 III launch and vouch for Sony’s launch. What a camera this is. The Sony Alpha 9 III marks a significant milestone in digital imaging. The early arrival, likely timed for the Super Bowl, presents a fantastic opportunity for enthusiasts and professionals alike. Pros will explore its capabilities and push the boundaries of what’s possible ..read more

Saul Leiter Kodachrome Exhibit is happening now and a new book has been published as well. Saul shot in color before it was popular. The NYT profiles Saul and shares several of his photos. “When Saul Leiter began shooting Kodachrome slides in New York in the late 1940s, color was scorned by most serious photographers, who thought of it as a hobby for vacationing dads or the commercial domain of magazines and advertising agencies.” The book released last fall is in hardcover and 155 pages. From the jacket Saul Leiter photographed and painted nearly every day for over sixty years, amassing an en ..read more

Custom Gridlines for Alpha camera bodies were announced today. I didn’t even know that was a thing. But it is! And, likely resulted from pro input. Commencing March 2024 with the Alpha 7 IV, this new license lets photographers integrate up to four personalized original gridlines. This innovative feature creates greater consistency and precision in image composition. The gridlines, visible on both the EVF and LCD monitors during shooting, prove particularly advantageous for professionals in fields such as education, photo studios, and more. They streamlining processes for swift and accurate sho ..read more

Sony Imaging Holiday Promotions are happening now. My friends at Sony just announced the latest holiday promotions from Sony Imaging. These exciting new promotions that are currently active. The best deal is the a7r V. Take advantage of unprecedented savings on numerous products, including $400 off the Alpha 7R V, $200 off the Alpha 7 IV, and discounts of $100 on select lenses such as Sony’s 50mm F1.2 G Master and 35mm F1.4 G Master. The 50mm and 35mm I highly recommend for daily shooting. Find the deals from B&H, Amazon, or a store near you like Glazers in Seattle. Sony Imaging Holiday Pr ..read more

Sony Kando Trip 2023 Recap. My friends at Blue Pixel Creates led 300+ influencers and creators on a transformative experience, igniting their passions and pushing the boundaries of their craft. Dive into the adventure with Blue Pixel’s recap. Video credit: Blue Pixel Creates. The post Sony Kando Trip 2023 Recap appeared first on Sony Mirrorless Pro ..read more