Do you consider yourself to be a good team leader? This is a question all managers should ask. In addition to assisting individual employees, you should also be focused on team success. 3 Ways That a Good Team Leader Overcomes Internal Conflict One common roadblock on the path to team success is internal conflict. Employees find many reasons to feel slighted and start bickering. Often, these situations will resolve as your team members shift their focus back to work. But ongoing and unresolved team conflict exists in many organizations. If the manager doesn’t address the root cause of the prob ..read more

Did you know that 96% of consumers read reviews before choosing which business to make purchases from? The word of other consumers is gospel while what brands say about themselves doesn’t mean much in comparison. So, if your client wants to achieve true digital marketing success, they need to inspire lots of positive reviews. Achieve Digital Marketing Success with Amazing Customer Reviews Don’t Expect Customers to Leave Reviews on Their Own Brands may assume that if customers like their products and have no issues getting them that positive reviews are assured. Unfortunately, that’s rarely the ..read more

Efforts to reengage leads can be just as important to success as focusing only on the newest opportunities. While it’s exciting to seek out new leads, don’t always give up on older ones. They may still lead to a lucrative deal. How to Reengage Leads And Win Their Business Before you immediately chase down past leads, make sure they are worth pursuing again. There may be ones that fell through for a reason. Whether due to budget or not being a good fit, you should identify which ones to leave in the past.  The professionals at Abstrakt Marketing Group agree and emphasize the importance of ..read more

How is your client supposed to get personalized ads to current and potential customers with cookies decreasing everywhere? This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken. According to a report by iab, 95% of data/advertising decision makers expect continued legislation and signal lo ..read more

Residential realtors are fortunate to have the opportunity to tour prospective homes with their clients. In the days of high inventory and low mortgage rates, realtors scheduled walk-throughs. While pondering how to succeed in sales, listening during home tours gave realtors a terrific foundation. Any chance a seller gets to know what their prospect thinks is a bonus. The more time spent building the relationship and sharing thoughts, the better. When a prospect reveals desires, you can establish trust and close deals. Listen, Learn and React is How to Succeed in Sales Sellers apply the scienc ..read more

Challenge: Increase name recognition with a targeted home remodeler ad campaign Ben Mendoza, an account executive for KKTV, has been an avid AdMall user for nearly three years and is already a multiple time Sell Smarter! Award winner. Having earned so many sales successes, he felt that his expertise, and AdMall’s sales tools, would prove beneficial when reaching out to a local business about a potential home remodeler ad campaign. “They specialize in bathroom and kitchen remodeling,” said Mendoza. “The main challenge they are facing is people don't know what they do. Their name is not a good d ..read more

Using video in social selling can boost engagement across social networks. Thanks to the shareability of video, and the continued use of social, combining the two is a smart choice. “It should be an essential part of everyone’s social selling strategy,” advises Erin Pennings for HubSpot. Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. From prospecting to building rapport, social networks offer great opportunities.  When researching vendors, buyers often turn to social media to research and learn more about them. Specifically ..read more

The pressure to increase revenue in organizations never lets up. As a sales manager, you may feel this pressure more than other department heads. You can increase team productivity by personalizing coaching and improving efficiency in sales team processes. How to Personalize Coaching to Increase Team Productivity A new Mindtickle report indicates that sales managers have stepped up the pace of coaching. They may have recognized that their reps face bigger challenges in guiding leads through the B2B sales funnel. And they may also realize that sales training only goes so far in generating highe ..read more

Stop putting your client’s advertisements where consumers expect to see them and ignore them. Put them where they stand out and have little to no competition. In short: Stop ignoring the influence of DOOH advertising. How DOOH Advertising Makes the Biggest Creative Impact Digital Out-Of-Home > Digital Consumers have learned to filter out digital ads in places they see them all the time. If they’re not interested in social ads, they can scroll right past them without much thought. They roll their eyes at pre-video ads that they think take up too much time before the video they want. You know ..read more

Sellers who want to connect with buyers must prioritize personalization in sales. With buyers more informed than ever, sellers need to differentiate themselves. Why? “To address the unique needs of every business and the distinct challenges of every customer,” according to Gray Group International (GGI).   Buyers want to work with sellers who know them and their business. A generic pitch isn’t going to get their attention or establish a connection.  What Is Personalization In Sales? Personalizing sales involves specifically tailoring your approach to the needs, preferences, chal ..read more