What were you and your peers reading this past year? It is always interesting to look back and see what people are reading and making the top marketing reads for the year. It helps us determine what we need to be prepared to coach on and write about in the next year; what #BTYTips to share. We’ve been doing this for a few years now. You can look back at previous years: 2018 – 2019 – 2020 – 2021 and 2022. As for 2023, on with the Countdown! 10. One Thing A Small Business Could Do Tomorrow To Improve Their Marketing – After seeing insightful replies ..read more

Twitter is now X. Love it or hate it. And for some of us whose favorite social media platform is Twitter we hate it. Well, hate it a strong word. How ‘bout we say we’re not big fans of the change. Why the change? Many articles have been written on the rebrand of Twitter to X. That’s not the intent of this post. In short, Elon Musk explained that it’s more than just a name change. Instead, it represents his plans to create an “everything app.” “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app.” 1 2 The change from Twitter to X is mo ..read more

As we share #BTYTips for marketing in our seminars, when we talk social media, invariably the discussion leads to content and how a small business owner – a BUSY small business owner! – can craft content for social media and other marketing outlets. It’s simple. Repurpose your Blog. You ARE blogging aren’t you!? Your Blog improves your website’s search rankings because it keeps your website fresh and current. Your Blog helps you target SEO optimized long-tail keywords (i.e. “best tents for cold weather” vs “tents”.) A blog gives you opportunities for internal linking and gives others sites mor ..read more

I run. I also bike. I compete in duathlons where we run, bike, and then run again. (I don’t swim well enough to do triathlons.) The past few years I have had nagging injuries that have kept me from consistently running and cycling. Hammy. Hip. Feet. I haven’t been able to do a duathlon for more than four years. (Blame the pandemic for part that!) In the fall we figured out the most recent issues with my feet. After getting a new style of shoe (still Saucony) and a pair of insoles, the running became pain free! I was doing well! The conditioning came back and I was starting to log some good mi ..read more

Welcome to WordPress. This is your first post. Edit or delete it, then start writing ..read more

What were you and your peers reading in 2022? It is always interesting to look back at the top marketing reads for the year. It helps us determine what we need to be prepared to coach on and write about in the next year. We’ve been doing this for a few years now. You can look back at previous years: 2018 – 2019 – 2020 and 2021. (Spoiler Alert! We have a new #1!) As for 2022, on to the Top-10 Countdown! 10. One Thing A Small Business Could Do Tomorrow To Improve Their Marketing – After seeing insightful replies to a question on Twitter, we determined the responses had to be shared so ..read more

Email is a powerful marketing tool for small businesses. Through its targeted and personalized messages, you can improve sales, generate more leads, generate repeat customers, enhance your market research, and impact your SEO. Its low cost makes it easy to start, and Constant Contact templates and ease of use makes it easy for anyone to generate campaigns. But are those campaigns as robust and engaging as they can be? Your inbox and mine saw Christmas and holiday greetings from offices and stores. One after another, “Merry Christmas!” “Happy Holidays!” Unfortunately, the only message accompany ..read more

Are you running a business on your own? Being a ‘Solopreneur’? At times, it might feel like you’re giving your all just to keep your business running. How can you find the time and energy to pursue new projects and help your business grow? First, it’s important to acknowledge that you just can’t do everything yourself. Utilizing freelancers, external agencies, and local organizations can help you access tech-based help and free up your time for big-picture projects. Here’s “BTYTips” to get started! Join Your Local Chamber of Commerce Expanding your business network is a great way to access he ..read more

There are so many opportunities for small businesses to promote their products or services. Frankly too many! Too many because, as I speak and talk with small business owners, they often share they get that ‘deer in the headlights’ moment when they freeze and don’t know where to begin. Unfortunately, that paralysis means delay in starting anything and weeks or months will go by without any marketing for the business. The opposite it the small business owner that believes they need to jump on every trend, every ‘hack,’ every ‘well-that-worked-for-Jackie-in-Anywheresville.’ Then she’s spread too ..read more

Social media is an integral part of our lives. We use it for everything from networking to staying up on the latest news. The social media landscape is ever-changing and rapidly evolving. Every generation that comes along drives the changes as their needs change what we do in social networks! As a result marketing strategies must also adapt to stay relevant for consumers in this constantly changing world. From Hubspot’s State of Inbound Marketing Trends and one of the largest collections of social media statistics, we’ll explore some key findings and best practices for inbound marketing by ma ..read more