It was the platform that was the most downloaded app of 2020. Sound-on is the norm. And brands are FLOCKING to TikTok to work with creators (even if they don't maintain a presence there). If you want to work with brands, TIKTOK is where it's at, y'all. In the very beginning of 2020 at my day job at Burt's, I listed TikTok as an “observe” platform in our social media strategy, meaning we'd keep an eye on it, but we weren't diving in yet with organic or paid content. Fast forward to March 2021. We've done multiple influencer campaigns, including an official Hashtag Challenge last month that gar ..read more

Is Pinterest holiday traffic on your list of things to conquer in 2019? Yep, I know the buzz around Pinterest traffic right now. I know for some biz owners, traffic is kicking some A. For others, they’re doing the same thing they’ve always done but the traffic is still dropping. I don’t have the exact answer (and no, neither do my Pinterest reps). All I can say is to stay the course… and to try a few more things that you probably didn’t do as much last year.  1. Make more seasonal images to pin. No this isn’t new news. Pinterest wants more fresh content in 2019, whether it’s sharing a new blo ..read more

Do you remember how you used to find things like recipes, home decor ideas or parenting advice before blogging came around? We relied on the so-called experts: a popular cooking show chef, home decor magazines, a best-selling parenting book. Before blogging became popular, we had fewer options to find ideas, inspiration and education. Now, we have still have all of that… PLUS oodles of content from every day people: bloggers like us. As someone who creates blog content every week, I’m sure at some point you’ve felt insecure when it comes to doling out tips, advice or tutorials. It’s easy to c ..read more

Whether you’re starting a brand new blog or rebranding an existing blog, choosing a blog name is no easy task. Soooo, I can’t promise you “THREE EASY STEPS!!!!” to naming your blog. IF ONLY it were that easy. It’s a process to get to a blog name that you’ll truly love. But doesn’t a little sweat, frustration, tears, & I’ll-never-pick-a-good-one whining make that light-bulb moment all the more satisfying? When I announced my blog name change years ago, one thing that surprised me was how many bloggers were going through (or about to go through) rebranding of their own. Even to this day, I’v ..read more