Nishant Kadian, Assistant Manager - Content Nishant Kadian takes care of content marketing for Affle. With RevX, he likes sharing his learning on the programmatic ad technologies that enable advertisers with branding, user acquisition and retargeting ..read more

Abhay Das, Senior Manager Business Development In a hyper-competitive landscape like gaming, long term success depends on stickiness. Of course, it's the dynamics of the game that is the defining factor of how likely you are to retain your users, but there's nothing stopping a competitor from building a similar (or better) app and stealing all your users from you. Retargeting your users will ensure your game stays top of the mind, improve loyalty, retention and ultimately lead to more paying users ..read more

Sandip Acharyya, Assistant Marketing Manager Incrementality is an excellent method to understand the impact generated by your ads. It also lets you find out whether the users are converting because of their exposure to your ads. Moreover, it helps you to optimize your marketing ROI or ROAS and let you make smarter decisions ..read more

Shakshy Seth, Associate Marketing Manager AppsFlyer’s Performance Index is back and for the third consecutive edition, RevX has been ranked amongst the top retargeting media sources globally. We were #4 in the Shopping category (after duopoly and a global player) and #5 in the Non-Gaming category ..read more