Leverage the full power of Klaviyo in your retargeting strategy Reaching your entire audience with consistent and personalized brand messaging across all of your marketing channels is tough work and it’s often hard to see whether your efforts are paying off in terms of increased return and engagement. That’s why we set out to create tools that would help make synchronizing your favorite marketing apps a seamless and rewarding experience. Your brand’s messaging should be consistent across all of your chosen marketing channels so we built our Klaviyo integration to help make aligning your marke ..read more

Create social proof and increase conversions by leveraging your best customer generated reviews within your retargeting ads. It’s a fact that user-generated content provides excellent social proof for your brand and products. Reviews help potential new customers during their purchase decision by providing authentic accounts of past customers’ experiences with your brand. It’s reported that nearly 95% of shoppers read online reviews before making a purchase so why not turn those reviews into high performing retargeting ads? Shoelace has teamed up with Okendo to turn traditional Dynamic Produc ..read more

Our vision at Shoelace is “To make expertise accessible at scale”. This translates into a fundamentally new approach to creating product experiences. Today, SaaS products are typically self-serve software tools that need a human to operate, where the value creation is tied directly to the human operator’s usage of the software. Take a marketing tool like HubSpot for example. To get value out of the product, you would need to: Have a marketing strategy in mind that you want to implement. Log into the tool and do some work to create a campaign. Launch the campaign and analyze the results. Use ..read more

Turn your product reviews into retargeting ads with Shoelace How incredible does it feel when a happy customer writes a positive review for a product they just bought from your store? Not only do they make you feel good, but these positive reviews also act as powerful social proof that persuade other people to buy from your store. Studies show that seeking out online reviews has become a key part of the buying process for consumers today. 70% of customers consult reviews or ratings before making a final purchase. (PeopleClaim) 67% of consumers read 6 reviews or less before they feel they can ..read more

100% PURE wanted to take their retargeting campaigns to the next level.   The main goal was to increase sales from past visitors while keeping visitors engaged. They knew how valuable their website traffic was and wanted a way to optimize their conversions while also reinforcing their brand. Through a sequence of ad experiences (called Shoelace Journeys), 100% PURE could tell their brand story to visitors who left their store without completing a purchase. Nurturing prospects through a sequence of timed messages is a proven strategy in marketing today. Shoelace brings this concept to retar ..read more