“How do you take a huge investing idea like cryptocurrency and explain it to a fourth grader? If you can do that in a campaign and make it so easy… make the promotion so readable that even a fourth grader can understand it… that is what we’ve found to be the most successful for us.”  Brad Hoppmann CMO, InvestorPlace In this episode of Digital Marketing Swipe File, Eric welcomes Brad Hoppmann, CMO at InvestorPlace, to talk about his approach to developing and implementing a strong marketing strategy while sharing tips on how to make your marketing campaign easily understandable and ..read more

Don’t overlook the quality of customer service that your platform provides. When you need them, will they quickly reply to your email? Do they provide live chat? Can you call them and talk to a digital advertising expert about your question and get an answer that helps? Do they even provide a number you can call? In the 2021 Outlook on Retargeting research study, retargeting professionals said that improving customer service was the most important feature that their retargeting platform should improve on. Customer service also matters to the executive team. When executives were asked what the ..read more

The overarching strategy is so much more important than a landing page. If you’re not thinking through your customer and digging into, “What are they really looking for and how am I going to deliver value to them?” which has… the “you” part of it is so secondary, it’s really all about them, and how do you learn more about them, and what they truly want. Jimmy Ellis - Direct Marketing Ad Expert Landing pages are a critical part of the digital advertising process. The right landing page will quickly and effectively communicate to your potential customer the pain point they’re facing, how y ..read more

“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity or fire,” Sundar Pichai, CEO Google Machine Learning is definitely the latest buzzword. But what does it mean, and how do you as marketer leverage it to generate more revenue in 2021? In this video, our A.I. experts share simple steps to digital advertising success. Takeaways you can expect from this video include: Where machine learning really is in digital advertising in 2021 What industries are currently using A.I. most efficiently (some saving over 75% on ad costs!) Actions you ..read more

We’re thrilled to announce that today we’re joining forces with SharpSpring, a global Software-as-a Service (SaaS) sales and marketing automation platform. If you don’t already know, 8,500 businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on their marketing investments.  You can read more on that in the full press release from SharpSpring, here https://investors.sharpspring.com/2019/sharpspring-announces-acquisition-of-perfect-audience-from-marin-software/. What does this mean for you? On a day-to-day, it’s business a ..read more

The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale. Deborah O’Malley, founder of GuesstheTest.com, explains the most important principles of price in the conversation below. Watch to learn how you can potentially increase your sales from a few small changes. A/B testing pricing is a valuable way to optimize profits. But it’s hard to know exactly what to test or where to start. In the video we cover: What the 3 main principles of price are and how to apply them Case studies of companies who have had huge success implementing these ..read more

Why aren’t more of your website visitors converting? In this session, our panelists will walk through how to turn your website visitors into REAL leads. We’ve taken well-known UX principles, visitor psychology, and copywriting hacks and turned them into simple steps you can take today.  You’re on the way to higher-converting landing pages (WITHOUT a website redesign). The good news: Many of the fixes you will see are simple changes. You don’t need to redesign your website. You’ll leave with new ideas for maximizing the value of every visit and every one of your digital marketing efforts ..read more

LinkedIn is a B2B goldmine There are over 660 million users on LinkedIn. It’s where loads of small business owners and entrepreneurs spend their time. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.People go to LinkedIn to browse valuable content. LinkedIn users are actually CONSUMING content daily. Mandy McEwen, founder of award-winning agency Mod Girl Marketing, Todd Lebo, CEO of Ascend2 – a marketing research company, and Eric Stockton, General Manager of SharpSpring Ads, share the tactics that are proven to GET RESULTS. Step 1: Optim ..read more

We’ve covered seven 15-minute strategies for setting up hyper-profitable campaigns — whether retargeting or not — plus some bonus material! Find the recording below. #1. Retargeting is a must for all advertisers. Remarketing is a tactic that shows ads to users who have visited your website. Since the users have already expressed interest in the product or service you are offering, Remarketing is a cost-effective way to drive conversions, and should be leveraged as an ‘always on’ tactic. #2. Always. Be. Prospecting. What experts consider the most important metrics to track (backed by original r ..read more

Measuring the impact of advertising campaigns is critical to optimizing a programmatic strategy.  Return on Investment (ROI) and Return of Ad Spend (ROAS) are the most meaningful metrics for tracking success according to our recent research with Ascend2.  In Metrics That Matter Most in 2020, our experts will walk through the top metrics marketers should pay attention to.  Covered in this webinar: What experts consider the most important metrics to track (backed by original research fielded in May 2020 by SharpSpring Ads and Ascend2) How to build a strong analysis process that w ..read more