Why Customer Reviews Are Critical to Your Company’s Strategic Future From my experience, even in an industry such as professional services, poor reviews or a lack of reviews can be detrimental. We found that consumers expect businesses in this industry to have a minimum average Google rating of 3.84 across at least 20 reviews. This was compounded by a question we asked: “On a scale 1-10, if you narrowed down two professionals you liked, but one had much better reviews online, how much would that impact your final decision?” The average of all the responses was 7.931. – Chase Williams, Forbes ..read more

Innovative Solutions for Winery Membership and Club Programs Wineries face tremendous headwinds in signing up members and increasing their DTC sales. How can wine clubs compete with so many options available to your consumers? “In my experience, bLoyal has one of the most complete integrations for winery-centric software in the real world” – John Curnutt, Chateau Montelena Attracting new customers to your winery membership and club programs is likely a part of your overall marketing strategy. Still, the cost of gaining new customers can be significantly higher than selling more often to exi ..read more

Expert Health and Wellness Loyalty Programs by bLoyal As a business in the healthcare and wellness industry, you face distinctive challenges specific to your field. Your customers often need encouragement to continue feeling motivated toward healthy behaviors, and it’s just as important to nurture relationships with your existing customer base as it is to put time and attention into gaining new ones. The solution: health and wellness loyalty programs! bLoyal allows retailers and subscription-based membership programs, like gyms, a way to build community around their brands actively. bLoyal’s ..read more

5 Must-Have Features of Pet Store Rewards Software As competition intensifies in the pet retail industry, medium/small businesses constantly seek innovative ways to retain customers and build brand loyalty. Well-designed customer loyalty programs backed by good, out-of-the-box pet store rewards software can be a real game-changer that pet retailers can leverage to create a competitive advantage. bLoyal has collaborated with pet stores of all types and sizes, gaining valuable insights into achieving rewards program success. Let’s explore 5 must-have features that can take your pet store to the ..read more

The bLoyal Approach to Food and Beverage Loyalty Programs With over 3,000,000 individual locations in the US alone, food and beverage companies provide one of the most cutthroat ecosystems in the world. Your customers have many choices when it comes to where to eat, drink, and play, and building a marketing strategy around customer retention can often be as important as outreach. Best food and beverage loyalty programs – Loyalty-enabled marketing tools from bLoyal help you amplify the value of your existing marketing efforts by allowing you to recapture past diners/shoppers, driving average o ..read more

Introducing Nonprofit Loyalty Programs and Solutions As a nonprofit organization, you already understand the value of recurring donor loyalty and stewardship, but you likely still face many challenges both with awareness marketing and donor engagement. Nonprofit loyalty programs can help alleviate many of those concerns by offering more rewarding experiences, personalized engagements, automated processes, and incentives to keep funding coming your way. bLoyal helps nonprofit organizations easily add, connect with, and reward shoppers and donors with frequent engagement and purchase incentive ..read more

Retail Loyalty Programs: Maximize Your ROI With bLoyal Retail businesses face a competitive landscape both online and offline. With so many options available to your consumers, it’s up to you to show customers the value of choosing your business, again and again, over big-box retailers or other brick-and-mortar stores. Attracting new customers is most likely already a part of your overall marketing strategy. Still, the cost of gaining new customers can be significantly higher than selling more often to existing or prior customers. If you only spend your time and money attracting new business ..read more

How to Integrate bLoyal Into Your Existing Systems bLoyal is a comprehensive loyalty and rewards platform designed to elevate customer engagement. To maximize its benefits, it’s crucial to seamlessly integrate bLoyal into your existing systems. In this integration guide, we’ll walk you through the step-by-step process of incorporating bLoyal into your CRM, POS, and e-commerce systems. Step 1: Assess Your Current Systems Conduct a thorough assessment of your existing CRM, POS, and e-commerce systems. Identify the specific features and functionalities that are critical to your business operati ..read more

How to Create Profitable Rewards With bLoyal One powerful marketing strategy that businesses can leverage to drive customer engagement and foster repeat purchases is a robust rewards program. Studies consistently show that customers are more likely to remain loyal to a brand that offers a rewarding experience. A survey conducted by Accenture found that 77% of consumers participate in loyalty programs, and 46% modify the brands they purchase to maximize loyalty benefits. This underscores the potential impact of a well-designed rewards program on customer behavior. Among the plethora of options ..read more

The Ideal bLoyal Client In the competitive landscape of today’s business world, customer loyalty is the heartbeat that sustains and propels growth. Whether you’re a small family shop, an eCommerce store, or a franchise aiming to boost customer lifetime value, bLoyal emerges as the ideal partner to transform your loyalty strategies. Our commitment to crafting a customizable loyalty, membership, and promotional solution has positioned bLoyal as a versatile partner capable of catering to the unique needs of multiple industries.  With customizable engines that can be finely tuned to match th ..read more