Paula Black | Create a Marketing Habit Blog
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As founder and president of Paula Black & Associates, Paula Black has delivered powerful and innovative marketing and business development solutions for more than twenty years. Follow this blog to find inspiration, big ideas, and practical guidance for your journey towards a thriving legal practice that exists in harmony with the rest of your life.
Paula Black | Create a Marketing Habit Blog
4y ago
Beyond your wildest dreams—First, you have to dare to dream!
Sometimes there is a fine line between pain and pleasure… dreams and nightmares. We have all had that experience of not being sure. I have worked with many clients that I have coaxed out on to thin ice to find that they were quite safe being there… and now very comfortable staying there.
What are your dreams? I have asked many a lawyer that question and I get answers like… “Be a great lawyer.” To me, that isn’t a dream… that is reality… generally, they are already a great lawyer. Could they be better? Of course!
What do you want ..read more
Paula Black | Create a Marketing Habit Blog
4y ago
There are key numbers every lawyer should keep track of in order to grow their practice. Many are important, but I’m talking about the select few that could make a difference to the growth of your practice if you focused on them?
Here are some to consider:
1. Do you have a revenue goal for the year?
2. How many hours do you need to bill monthly in order to meet your
annual financial goal?
3. How much do you need to bill on a daily basis in order to meet your
annual financial goal?
4. How many cases/files will get you to your annual goal?
5. How many cases/files do you need to be working ..read more