It’s time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we’ll be asking our team a question and sharing their answers. They’ll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team members to share their beverages of choice that fuel their work days:   Ryan Raplee Co-Founder & CEO “I drink a lot of Celsius, Coke Zero, and Mountain Dew Zero. Dabble in some water too, with fruit punch MiO drops. ”   Lucas Ha ..read more

In the age of digital marketing, law firms are increasingly turning to LinkedIn advertising to expand their reach and attract new clients. However, without the proper strategy and execution, their efforts may go unnoticed and their investment may not yield the desired results. To help law firms optimize their LinkedIn ads, we have compiled a list of key steps to follow. Define your target audience Before diving into creating LinkedIn ads, it is crucial to clearly define your target audience. Understanding who you want to reach will help you craft compelling ad copy and choose relevant targ ..read more

It’s time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we’ll be asking our team a question and sharing their answers. They’ll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team to talk about what they love most about working in the legal marketing industry. Here are the answers they shared:   Ryan Raplee Co-Founder & CEO “The best part about working in the legal marketing industry is how competitive it is ..read more

Our good pal, Google, is constantly implementing small updates, fixes, and tweaks to their search engine algorithm. In fact, the tech giant makes thousands of these minuscule changes every year, most of which you probably never even notice. These tiny fixes have very little impact on what SEOs do on a daily basis. Big algorithm updates, including broad core updates, are when we see the biggest changes to the search engine results page (SERP)—and Google certainly had a lot of them to roll out this year. Over the course of 2023, we saw big update after big update shake things up almost more th ..read more

Your website has a professional design, its load times are great, and the content is top-quality. So why are people still clicking away? If your bounce rate is higher than you’d like it to be, we want to put your mind at ease. Let’s get into why your law firm’s high bounce rate isn’t always bad and what it could be trying to tell you. Key Takeaways Bounce rate is just one metric among dozens of others. Your site won’t be penalized in the rankings for a high bounce rate. A higher bounce rate can (sometimes) be a sign that you’re doing everything right. Defining Bounce Rate Bounce rate is the ..read more

Our legal marketing company, GAVL, is proud to announce our sponsorship of the Hot Stove Banquet, which is taking place in the Grand Ballroom of the Genetti Hotel in Williamsport, PA on Wed., Jan. 17, 2024. The event, slated to get underway at 6:30 p.m., features a multi-course dinner, Q&A sessions with special guests, and live auctions of sports memorabilia. A portion of banquet proceeds will go to the Lycoming County United Way, a long-time charity partner of the Williamsport Crosscutters. Banquet attendees announced thus far include Ed Ott, a Muncy native and former catcher with the Pi ..read more

GAVL is a growing digital marketing agency that specializes in web design & development, search engine optimization, content writing, cinematic videography, and social media. We only work with law firms and our clients are spread out across the United States. We’re focused on helping law firms grow their business through effective digital marketing strategies. As the Content Writer (SEO), you will be primarily responsible for writing content for our clients’ websites and utilizing current SEO methodology to ensure that content ranks well. Since we are a small, growing company with a ..read more

Personal injury SEO (search engine optimization) is a marathon, not a sprint. While many law firms believe they should focus on conquering large-population, major metropolises, a strategic shift towards smaller cities and suburbs can offer unique advantages, especially considering the time it takes to build authority in the competitive personal injury digital arena. In this blog, I’ll focus on the benefits that law firms just starting their SEO investment/journey can reap by directing their efforts towards less saturated markets, allowing their firm to build its digital marketing foundation ..read more

As the days shorten and the time of the year where we count our blessings approaches, we thought it’d be the perfect time to start a new blog series that highlights the team members of GAVL. Our amazing team members are the blood and energy of GAVL. In this new series, we’ll be asking our team a question and sharing their answers. They’ll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team to share their favorite highlights of October. Here are the answers they shared:   Ryan Raplee Co-Found ..read more

In the age of digital marketing, law firms are increasingly turning to LinkedIn advertising to expand their reach and attract new clients. However, without the proper strategy and execution, their efforts may go unnoticed and their investment may not yield the desired results. To help law firms optimize their LinkedIn ads, we have compiled a list of key steps to follow. Define your target audience Before diving into creating LinkedIn ads, it is crucial to clearly define your target audience. Understanding who you want to reach will help you craft compelling ad copy and choose relevant targ ..read more