Unless you’ve been sleeping this week you probably already heard. The SEO world was recently rocked by a major leak: thousands of pages detailing Google’s internal search algorithm documentation. With over 6,000 potential ranking factors revealed, it’s easy to feel overwhelmed. But should law firms (or SEO’s) be worried? After crying myself to sleep last night I asked myself the same question (Just kidding). We credit the leak to Rand Fishkin along with Mike King who first published the findings. The Leak and What We Learned The leaked documents reveal a complex system, confirming some long-he ..read more

Have you ever noticed those short snippets that sometimes appear alongside Google’s local results for law firms? Those are local justifications, and they’re not just random bits of text. They’re Google’s way of highlighting why your firm is the perfect match for a potential client’s search. Think of them as little billboards that showcase your expertise and relevance. When Google finds a match between a user’s search terms and your justification, it bolds the relevant words, making your firm stand out from the competition. Why does this matter for your law firm? Increased visibility: Loc ..read more

Struggling to grow your law firm? It’s not just about winning cases, it’s about cultivating a culture of referrals that keeps your client pipeline flowing. But where do you start? Don’t worry, we’ve got you covered. Here are 5 simple things you can do TODAY to turn your existing clients into your biggest advocates and unlock a flood of new referrals. Ready to transform your firm’s growth potential? Let’s dive in! #1: Establish Yourself as Their Go-To Legal Partner from Day One From the very first interaction, let your clients know that you’re not just a lawyer, you’re their lawyer. This isn ..read more

A strong online presence is crucial for law firms in the digital era. More than ever, social media is critical to reaching potential clients, demonstrating your experience, and building trust. At Juris Digital, we specialize in crafting targeted social media strategies that resonate within the legal industry. Our approach ensures your firm doesn’t just appear online but stands out above the rest.  This post will take a deep dive into everything you want to know about law firm social media. We’ll talk about the importance of tailoring your strategy across different practice areas, how to c ..read more

If you’ve dipped your toe into the world of digital marketing for law firms, you already know that a Google search is often the bridge connecting clients with legal services. Making sure your firm is visible to people searching online for legal services should be the primary goal for law firms seeking to maximize the effectiveness of their marketing strategy and budget. While investing in search engine optimization (SEO) is a fundamental strategy many employ, a lingering question holds many back from unleashing their full digital potential: If I’m already allocating resources toward SEO, why d ..read more

If you’re interested in digital marketing, it’s time to face the facts: thanks to modern communications technology, the human attention span is shrinking, and content consumption habits are evolving. As screens proliferate worldwide, video has emerged as the dominant, compelling medium to engage and inform audiences. While experts often debate why, the truth is that video demonstrates an extraordinary ability to capture and hold the audience’s attention, convey messages with clarity and emotional impact, and foster a deeper connection between the brand and its consumers. Video generates 1,200 ..read more

There was once a day when the most common introduction between a law firm and a potential client was a solid handshake. Today, of course, that first impression is much more likely to be formed by the colors, layout, and overall design of the firm’s website. In an era where introductions are forged online, law firms like yours now face the unique challenge of conveying professionalism, reliability, and trustworthiness through screens. Making a good first impression online consistently is not a simple feat; it requires an intricate blend of art, science, and psychology—particularly color psychol ..read more

If you’ve so much as dipped your toe into law firm marketing, you already know that there is a flood of legal marketing content out in the world. From websites to TV commercials to bus-stop signage, law firm messaging can be found everywhere you look. On one hand, that’s a good thing—it proves marketing works. On the other hand, it’s a nightmare because the ubiquity of legal messaging makes it so much harder to stand out from the pack.  In today’s rapidly digitizing world, the key to attracting views and search engine crawlers is a consistent output of valuable content. There is no endpoi ..read more

While Google likes to keep algorithm changes mostly secret, they do occasionally give businesses and marketers an olive branch. The most recent of these gestures is E-E-A-T and YMYL for lawyers. While these principles aren’t new, they represent a significant shift in how law firm web content is evaluated by Google. Now it’s not just about what you know—it’s about how your experiences enrich your content.  For law firms, this evolution in Google’s guidelines presents both challenges and opportunities. It requires attorneys to not only to showcase the depth of their knowledge and the breadt ..read more

“Life is made up of meetings and partings. That is the way of things.” It’s sage advice… never mind that it comes from Kermit the Frog. Loyal as you may be to your law firm, nothing lasts forever. Perhaps you find yourself on the cusp of change and ready to open a new chapter in your career. If so, you’ll want to act wisely. Countless lawyers have left one law firm for another — or broken away to hang a shingle all their own. As many of those defectors might attest, leaving is one thing… but leaving without hurting feelings or burning bridges? That’s a different matter. You’ve invested a lot o ..read more