[Infographic] How Fear In Adverts Stimulates Brand Attachment 
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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4y ago
Marketers know that fear can be a powerful influence. There are various fear tactics in advertising - from the words "It's the last chance to get a discount" to the "Stop Climate Change Before It Changes You". The idea is to make the audience feel like there may be undesirable consequences as a result. Fear in marketing and advertising can be effective or repulsive. That's why we recommend always to study how such controversial or provocative advertising influences the audience on a conscious and non-conscious level. This infographic will give you some insights on using fear in advertising ..read more
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What Is Neuromarketing From Concept To Application
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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4y ago
Neuromarketing is solving the same problems as traditional marketing. Neuromarketing insights are used for the same applications as conventional consumer research. It's crucial to split areas where consumers can understand and explain their behavior or attitude from even more often cases where consumers don't know what they really know, and can't understand or explain their behavior ..read more
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Marketing trends, AI, Neuro Tools: What is Behavioral Marketing?
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
Behavioral marketing is the science about customers’ purchasing behavior which uses all available sources of data (majorly digital ones) to understand what customers want and how to better meet their needs. Insights provided by behavioral marketing are primarily aimed at the increase of sales by transforming people interested in your product or service into actual paying customers ..read more
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The Ultimate Guide on How to Analyze Eye Tracking Data
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
Heatmaps look great and are an easy-to-use tool to analyze gaze patterns. But it's always better to support heatmaps with analysis of such parameters as fixation duration, gaze plots, and other eye-tracking metrics ..read more
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[PDF] Neuromarketing Research: How to Measure Advertising Effectiveness To Influence Consumer Behavior
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
Download our new neuromarketing case study to find out how the powerful emotional ad campaigns of Nike and Gillette influenced consumers' brand perception in reality ..read more
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Users' Attention: How Eye Tracking Improves Advertising
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
How does eye-tracking help in securing the attention of the audience now that attention is most considered commodity in this era? How eye tracking improves advertising? First of all, we need to know what eye tracking is and how it affects and stimulates marketing ..read more
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15 of the Best Sources on Mobile Apps Marketing to Read
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
These awesome info sources will provide you with practical knowledge and professional insights into the world of mobile applications marketing, design and development ..read more
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Top 9 Digital Advertising Trends to Follow
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
73% of consumers dislike pop-up ads. 37% of online shoppers say they use social media for “purchase inspiration.” Appearing in mobile search ad results can increase brand awareness by 46%. All these numbers mean a lot for marketers ..read more
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“Too much info… I’m overloaded” - What is attention economy?
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
The attention economy is an interesting concept that helps us understand several of the new trends in business and online advertising. It comes from the world of information management and consists of considering human attention a scarce resource, something easy to understand if we consider the state of information overload prevailing ..read more
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How to Build a Successful Digital Marketing Campaign
CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
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5y ago
The success of contemporary marketing is defined by how effectively a brand can catch and retain customers’ attention. The better you can keep them focused and interested in your brand and its products, the more they buy. At the same time, it’s a very challenging task since users are every day bombarded with tons of content. Catching their attention is similar to fishing in muddy waters. Nevertheless, there are several ways to boost your chances of building a successful digital marketing campaign. The first step is to find clear answers to the following seven questions ..read more
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