I’m excited to share that I was a part of Clio’s webinar on Top Strategies for Improving Your Firm’s Client Intake. I, along with a panel of other legal marketing experts, talked through many excellent strategies all law firms should consider when looking to improve their client intake processes. In This Webinar How to understand the marketing funnel Using Google Local Service ads to generate the right leads How to optimize your lead generation forms Advertising ethics rules all lawyers need to know How to find and fix intake inefficiencies Here’s how you can check out the webinar you ..read more

Three-quarters of Google searchers never go past the first page. That tells you how important Keyword Research for Lawyers is. If you’re not featured on the first page for your targeted keywords, most people won’t find you, and you’ll miss out on traffic, leads, and clients. There’s no getting around the fact that to feature anywhere near the top of search results, you’ll need to do some keyword research. Fortunately, if you hire SEO experts, they can do the legwork for you. In either case, it doesn’t hurt to know a little more about what keyword research for lawyers is and how to go a ..read more

The legal industry is more competitive than ever before. Standing out among the many law firms in your area requires a strategic approach to marketing. Marketing for law firms is not just about advertising services or showcasing accolades — it’s a comprehensive effort to connect with potential clients, build trust, and establish a firm as the go-to authority in its practice areas. At its core, law firm marketing encompasses a variety of tactics — ranging from digital presence optimization, such as SEO and content marketing, to traditional networking and community outreach — all aimed at enh ..read more

Did you know that digital marketing budgets are increasing year over year? In 2023, digital ad spending crossed the $600 billion mark for the first time after a 9.5% annual increase. Compare that to traditional marketing’s 0.7% increase, and you get a clear picture of where you should invest your time and money. That’s not to say that traditional marketing is obsolete. Many practice areas do well with radio and television ads, including personal injury law. But digital marketing should be your number one investment. But how do you get started? In this article, we’ll go over the importance of ..read more

Your law firm’s online visibility is not a want — it’s a need. Search Engine Optimization (SEO) is at the forefront of getting your services in front of potential clients when they need them most. It’s the difference between appearing on the first page of search results or getting lost somewhere on page six. A staggering 91.5% of users never scroll past the first page of search results, underscoring the importance of SEO for law firms looking to thrive online. Investing in SEO helps you connect with clients when they’re seeking legal assistance. For law firms, this could mean the difference ..read more

The legal industry is hypercompetitive, with often hundreds of law firms existing in a single city. Getting your firm noticed is a challenge. Many firms make the mistake of paying for expensive advertisements or DIYing their digital marketing without getting to the root of the problem. That is, advertising to those directly in need of your services. The key to a successful marketing campaign is finding out who your audience is and where they’re at. It means answering questions like, “Do they listen to the radio?” and “Are they on Facebook?” In this article, we’ll dive into the best platforms ..read more

Social media isn’t just a way for people to keep up with friends and family. It’s a powerful tool that law firms can use to reach new clients, build their brand, and set themselves apart from the competition. With platforms like LinkedIn and Facebook, lawyers can engage directly with their community, share their expertise, and showcase what makes their firm unique. In fact, 87% of law firms use LinkedIn, with 45% using it for marketing. In this article, we’ll dive into why social media has become such an essential part of the legal industry’s marketing toolkit and how law firms can harness ..read more

Search engine optimization (SEO) is the number one way to attract more clients to your law firm. It boosts your website’s visibility on search engines, meaning more opportunities to drive people to your services. However, the cost of SEO services isn’t one-size-fits-all. Many factors influence how much you’ll pay for SEO. These include the size of your firm, your goals, and the level of competition in your area. Understanding these factors can help you set a realistic budget for SEO. In this article, we’ll demystify SEO pricing for law firms. We’ll look at what goes into determining the cos ..read more

You likely know that SEO is an essential law firm marketing strategy — it’s all about getting your website in front of potential clients. But how much does a solid SEO strategy cost? The answer isn’t straightforward — all law firms are different, after all. One factor to consider is your practice area. Another is location. The SEO agency you hire also plays a big role in determining the price. Experienced agencies might cost more. But they can offer better results. In this article, we’ll dive into these factors. We’re going to break down what affects the cost of SEO for law firms. In This ..read more

Are you interested in getting your firm to the #1 position in Google’s search results? Of course you are. Who isn’t? SEO for lawyers remains one of the most effective ways for law firms to attract quality clients. Consider these legal stats: 96% of people seeking legal advice use a search engine. 74% of consumers visit a law firm’s website to take action. 62% of legal searches are non-branded (i.e., generic: Phoenix divorce attorney). 72% of people seeking legal advice only contact one attorney. You don’t have to be a digital marketing expert to implement a law firm SEO strategy. Our gui ..read more