PaperStreet is pleased to announce the launch of a new website for Lofti Legal, an immigration law firm in Wisconsin.  Lotfi Legal LLC was born from personal experience. Founder Shabnam Lotfi assisted her husband in remaining in the United States… Categories: Launches The post Lotfi Legal Launches New PaperStreet Law Firm Website appeared first on PaperStreet ..read more

Facebook boosted posts — which are technically ads — can be beneficial for law firm branding and gaining the trust of potential clients. Though targeting can be scarce on Facebook for some of the more popular practice areas, rest assured… Categories: Internet Marketing Social Media The post How to Use Facebook Boosted Posts appeared first on PaperStreet ..read more

Though many lawyers are slow to join this bandwagon, a legal podcast is a very effective branding technique. Listen to PaperStreet’s team as we teach you how to start your law firm podcast and give you tips to keep future… Categories: Podcast Episodes & Tips The post Podcast: How to Start a Podcast for Your Law Firm appeared first on PaperStreet ..read more

What is Law Firm Branding? Branding is the first impression your law firm makes. With careful choices of colors, fonts, styles, photo subject matter, and content, an entire identity can be created for a viewer in a matter of seconds.… Categories: Branding Inspiration for Websites The post The Ultimate Guide to Branding Your Law Firm: 10 Best Law Firm Branding Examples appeared first on PaperStreet ..read more

With digital marketing on the rise, it’s essential to ensure that your website is accessible to everyone, including individuals with disabilities. Not only does this improve overall usability, but it also makes your website compliant with the law. In 2010,… Categories: ADA and Bar Rule Compliance Web Design Tips and Tools The post ADA Best Practices for Keyboard Accessibility appeared first on PaperStreet ..read more

PaperStreet is pleased to announce the launch of a new website for Stern & Cohen, a Pennsylvania workers’ compensation law firm.  The new law firm website features a custom home page design with new content focused on their target audience… Categories: Launches The post Stern & Cohen Launches New PaperStreet Law Firm Website appeared first on PaperStreet ..read more

As you may know, Google Analytics 4 (GA4) completely replaced Google Universal Analytics (UA) as of July 1, 2023. Those of you on Google Analytics 4 have been running it for over a year now.  The old data from Google… Categories: PaperStreet SEO The post Google Universal Analytics: Sunset & Data Deletion appeared first on PaperStreet ..read more

Why PPC Is Important for Your Law Firm As a law firm, it is imperative your firm name sits at the top of the search results. Google is a part of everyone’s daily life these days, and people jump right… Categories: Internet Marketing Pay-Per-Click (PPC) Ultimate Guides & Best Practices The post The Ultimate Guide for Paid Ads & PPC for Your Law Firm appeared first on PaperStreet ..read more

AI technology has been growing, and these technologies can help your firm get the assistance they need in completing tasks. This can be done through the use of custom GPTs. Custom GPTs are custom versions of ChatGPT that are tailored… Categories: Development The post How to Use Custom GPTs and Fine Tune Your AI Results for Your Law Firm appeared first on PaperStreet ..read more

About this time last year, Microsoft modified its ad distribution options with the intention of increasing advertising display volume. However, Microsoft Ad Network is requiring your ads to appear on the websites of their “Syndicated Search Partners.” Those partners are… Categories: Internet Marketing PaperStreet The post Microsoft Ad Network – Irrelevant Clicks & Bots from “Syndicated Search Partner” Network appeared first on PaperStreet ..read more