Is it just a coincidence that my last blog post was on September 7, 2021, or serendipity? Two years. Yeah, I know. It’s been busy and I’m finding good engagement on LinkedIn and have been pondering the value of blogging, but I’ll write more on that later (the short answer is, yes, there’s value). But I want to talk about Twitter. I refuse to call it X, for many reasons, so just hang with me on this. Twitter Dumpster Fire If you’ve been on Twitter since its change in ownership, you’ve obviously recognized the dumpster fire it has become. But like any bad relationship, I just haven’t been able t ..read more

Environment. Social. Governance. Three simple words that are easy to define. But put together they mean something different and powerful. ESG for short is about our standards of operation. It can mean different things to different companies and law firms, but it is important, a wave of the future. It’s also on-trend on websites, as practice groups, and in RFPs. ESG is not Y2K; it’s not a fad or just a trend to ignore. ESG is something that needs to be seriously contemplated in a law firm. It’s not something you can copy/paste onto your website and say, “Yeah, we can help you on this.” ESG is m ..read more

I’ve been meaning to write on this event for years but wanted to give enough time between the conversation and now for anonymity. I share about this conversation often because it is something most women relate to and it has nothing to do with people who sat around the conference room table that day.  Sitting in the conference room on a bright, sunny day were a group of law firm leaders, all men, save for myself and the woman partner to my left. We were discussing an upcoming firm event to be held at the home of one of the partners later that evening. When asked if he was good with the eve ..read more

Whew. I am putting fingers to keyboard for the first time in what feels like forever. It was at least a pandemic, a new liver (for the Sports Dude), and an insurrection ago. I don’t even remember when (although I could easily look it up). Are you still there, dear readers? How are you? How is your family? Are you thriving, surviving, or just hanging on? Did 2020 make you stronger? Find a new you? Make changes for the better? Did it overwhelm you? Knock you off balance? Kick your ass? Or a combination of it all? Was there a right way or a wrong way to do 2020? It’s Not Always About Me Eric S. G ..read more

I had the opportunity to be interviewed by Gina Rubel for her new podcast On Record. My topic: How to Differentiate Yourself and Your Law Firm. The program was recorded at the end of March 2020 when we were deep in the COVID-19 pandemic, so we could not not discuss how firms and lawyers not only can differentiate themselves in these times, but break through the noise and be heard ..read more

It’s Wednesday, which looks a lot like Tuesday and Friday and Sunday around here. I’ll head to work in a few minutes (down the hall from the couch in the living room where I current sit) and never realize I did not step outside once all day. I’ll be on Zoom after Zoom, call after call, write, respond, watch a webinar, miss a webinar, eat too much, not drink enough water, always with an eye on the news in the background, listening to my family in the background, the dogs, the ducks wandering by. I am privileged to be able to tune out the pandemic while trying to work from home. As I go about my ..read more

Dear General Counsel, You are not imagining it. Every single law firm you have ever given a dollar to is sending you a Coronavirus client alert, most likely daily. Every single law firm has also set up a COVID-19 Resource Center (<<< that one links to my firm’s). I agree, I’m seeing a lot of undifferentiated, repetitive, lacking in value, general content. Basically, there’s a lot of crap out there. Problem is, you need some of that information, and no single law firm is going to give you all that you need for the simple truth that one size fits one, and marketing is about the one to m ..read more

Wow. How the hell did we wake up to this reality? Coronavirus? COVID-19? You can call it what you want, but I’m sitting here vacillating between “I should have taken the blue pill” and putting on my Sheriff Rick Grimes hat and getting ready to kick some ass. So how are you doing? Personally, I feel like I’m just snapping into my new reality. For the past two weeks I’ve been so focused on moving my office home and pivoting everything we were doing to meet the needs of our attorneys and firm clients; stocking up on what we needed to stock up on; getting one kid home from her study abroad progra ..read more

I often post articles on LinkedIn with a lead in: “If you only have time to read one thing today, this is it.” I started to post this article, “How knitters got knotted in a purity spiral: A process of moral outbidding is corroding small communities from within” this morning, but realize I have more to say on this topic. The article was posted by one of my most trusted friends, and former bridesmaids, on her private Facebook feed, along with her concerns and fears. She has her own company, which is growing and exposing her to bigger and bigger communities. Sharing, liking the wrong thing could ..read more

I know, I know, I know. It’s January 2020 and I blogged exactly seven (that’s 7) times last year. WTH?? It boils down to two things: 1. I’ve been really busy.  I started a new job which required a move from Los Angeles to New Orleans. It was my first move in more than 20 years, and wow, that threw me. I’m really good at transitions and multi-task organization, but this one really got me and I actually started to doubt myself, but I knew better than to listen to “that” voice and I pushed through it. That first month I really wondered if it would all settle down or if this would be my new normal ..read more