When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among app owners and developers, along with many other types of businesses that want to expand their reach. According to one survey of 5,000 professionals, 90% of respondents found influencer marketing to be effective. It’s only going to increase in its effectiveness over time.  At App Samurai, we now offer influencer marketing as a solution through our innovative app marketing platform. Using this tool, you can fully manage your i ..read more

Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population, this isn’t a generation you should overlook. The majority of this generation’s members can become loyal users of all types of mobile apps, from games to lifestyle and e-commerce apps.  If you’re not sure how to increase user acquisition among Gen Z, the following is a guide to this generation and gearing your mobile marketing toward it. What Is Gen Z, Exactly? There’s some debate about which age groups fall under Generation Z, but most agr ..read more

Businesses today need good mobile marketing to complement other marketing efforts and get the most from their ventures. As more and more people use their mobile devices in their daily lives to complete a myriad of tasks, it’s important for businesses to make sure they get in front of these audiences. Effective mobile marketing can be the key to achieving this, but it isn’t without its unique set of challenges that businesses must overcome. If you want to make sure your mobile marketing efforts succeed, the following are some of the challenges you may encounter and some strategies for overcomin ..read more

With the marketing landscape constantly changing and evolving, businesses of all types, including mobile businesses, need to keep up with the latest trends and strategies. However, many fail to take advantage of the latest developments in marketing due to insufficient in-house resources and limited budgets, among other limitations holding them back.  While it’s important for businesses to have the right marketing technology to support their efforts, they don’t need to purchase a whole new technology stack. Instead, they can implement this technology with the help of Marketing-as-a-Service ..read more

Google has planned to phase out third-party cookies by this year, specifically on Google Chrome. In the process, Google is introducing a new series of application programming interfaces (APIs) for web browsers. These APIs, along with the Google Privacy Sandbox, will still allow advertisers to continue publishing ads and reaching potential customers. If you want to learn more about Google Privacy Sandbox and the Android Privacy Sandbox that’s soon to come, the following is a guide to the Privacy Sandbox and what implications it has for advertisers and publishers. What is Google’s Privacy Sandbo ..read more

The use of advertising technology platforms like DSPs (demand-side platforms) and SSPs (supply-side platforms) makes ad buying and selling more seamless than ever before. These two are the critical components used in the programmatic advertising ecosystem. Using these platforms makes supply and chain demand for digital ads consolidated through automation, making ads instantaneous. Technically, the programmatic advertising ecosystem is a complex web of relationships that streamline buying and selling of ads. Publishers, exchanges, networks, and tech companies play critical roles in the current ..read more

Cryptocurrency has developed into a huge phenomenon as the number of applications for it continues to grow. With the ecosystem of cryptocurrency developing, crypto exchange apps have become increasingly integral, giving people the ability to buy and sell all types of cryptocurrency from the convenience of their smartphones and tablets. With so many crypto exchanges available today and the competition increasing, you need to take the right steps to successfully market your crypto exchange app. The right strategy will help you maximize your reach and attract the most engagement, along with the h ..read more

As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. With so many competing apps on the market, it’s easy to get lost in app stores, which is why you need to do what you can to stand out. Even if your app offers a unique and engaging experience, people will never find out about it if they don’t see or hear about your app through effective marketing. To help you plan your 2022 app marketing strategy, the following is an in-depth guide that can inform your campaigns throughout the next ye ..read more

If you’re considering creating and marketing an app, students are among the best audiences to target. Students are always looking for new apps to try out, whether they’re for helping them in their academic life or managing their personal life. While these audiences are worth connecting with through your app marketing, you need to take the right approach to both app creation and promotion to reach these users. Why Market Apps to Students? Students, particularly in today’s younger generations, continually look for the perfect app experience. Today, 79% of teens between the ages of 13 to 18 own a ..read more

Valentine’s Day is fast approaching, making it important for app owners to do what they can to increase brand awareness and drive engagement ahead of February 14. Regardless of the app category, you’re in, Valentine’s Day is worth targeting to drive results early on in the year. With people in the U.S. alone expected to spend over $27 billion on Valentine’s Day, you can see why it’s such a crucial time for app marketing. To help you develop an effective Valentine’s Day app marketing campaign, follow these tips as you approach your strategy in 2022 and the years ahead. 1. Determine Who to Targe ..read more