DisneyPlus unveils a refreshed logo
Social Samosa
by Social Samosa
6h ago
Disney has officially unveiled a fresh logo for DisneyPlus, a change that was first noticed by subscribers before the formal announcement. The new logo features a teal-ish glowing green colour, departing from the original Disney blues. This newly introduced green shade is named 'Aurora', paying tribute to both the aurora borealis, a natural light phenomenon primarily occurring around the Arctic Circle and the main character of Sleeping Beauty. The updated logo seems to blend the iconic Disney blue with Hulu green, symbolizing the merger of these two entities. For the entirety of its five-year ..read more
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65% of brands boost MarTech spending: Report
Social Samosa
by Social Samosa
6h ago
Mirum India and VML, part of the WPP Group, launched the 'India MarTech & CommerceTech Report 2024' today. The report offers a comprehensive exploration of India's MarTech and CommerceTech landscape, encompassing current trends and anticipated evolution over the next three years.   Building on insights from previous editions, the increasing role of online commerce in organizations prompted us to expand the scope of the MarTech report to include CommerceTech and make it more holistic.  The 4th edition of the report reveals a significant shift in budget allocation towards MarTech ..read more
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Brands bowl over creatives as Sunrisers Hyderabad beats Mumbai Indians
Social Samosa
by Hiya Rupreja
6h ago
The 2024 Indian Premier League's Sunrisers Hyderabad (SRH) match against Mumbai Indians (MI), secured the orange team a remarkable 31-run victory despite MI's impressive five-time IPL champion history. Abhishek Sharma, the man of the match's outstanding performance left cricket fans amazed leaving MI supporters in shock. SRH's batting skills led them to achieve the highest-ever total in IPL history, scoring an impressive 277/3 in just 20 overs. During the SRH vs MI match, brands like Google, YouTube India, and a lot more utilized the game's excitement to connect with their audience through me ..read more
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Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya Popade on marketing skills
Social Samosa
by Shamita Islur
6h ago
2024 began with the announcement of layoffs with Paytm letting go of over 1,000 employees across multiple units, including marketing and operations, as per reports. Similarly, Google laid off its employees from ad sales for its AI-powered services called Performance Max, which can create ads that require no human intervention. In 2023, 83% of marketers in India said AI will significantly change the way they work in 2024, and 47% hope it will help them to be more productive. While there are constant debates about the threat this technological advancement poses to the advertising and marketing ..read more
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W.A.Y.S. retains the digital mandate for RAI
Social Samosa
by Social Samosa
6h ago
W.A.Y.S. has retained the digital mandate for the Retailers Association of India (RAI). RAI has been associated with W.A.Y.S. since 2020 and they now enter their fourth consecutive year of partnership. As part of the mandate, the agency will continue to handle the company’s social media presence across platforms like LinkedIn, Instagram, Twitter and Facebook. They will enhance the IP promotions on digital and offline and continue to help the brand strengthen its online community. Dr. Hitesh Bhatt from RAI said, “Our partnership with W.A.Y.S. has been very fruitful and we are glad to extend ou ..read more
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73% of B2B sellers in India who exceed their targets use AI: LinkedIn Report
Social Samosa
by Social Samosa
6h ago
LinkedIn has released a new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024, that shares practical tips on how sellers can maximise sales opportunities this year to boost revenue. It also reveals how AI is bolstering top sellers’ efforts, with 73% of B2B sellers exceeding their quota using the technology.  The report shows that the 3 habits of top performers in sales organisations include ‘prioritising high-potential accounts’, ‘investing in building key relationships’, and ‘finding hidden allies and intel for relevant outreach’. Sellers who exhibit these behavio ..read more
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Dell, Honda & Amazon are India's most trusted brands: TRA report
Social Samosa
by Social Samosa
8h ago
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled DELL Laptops in the top spot retaining the title of India’s Most Trusted Brand for the fifth consecutive year. This year’s study, gathering insights from 2,500+ consumer influencers across 16 cities, highlights Honda Two Wheelers made a leap to second rank from rank 30. There were 33 super categories and 323 categories listed in the report.  Amazon ranked third in BTR 2024, upping 3 places. Titan Watches ranked fourth, with a slight drop of one place. Sony (Televisions), had a ..read more
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Maruti Suzuki appoints Partho Banerjee as Head of Sales & Marketing
Social Samosa
by Social Samosa
11h ago
Maruti Suzuki has rejigged its senior management. The automobile company has appointed Partho Banerjee as the new Head of Sales and Marketing. A 34-year veteran of the company, previously Banerjee led the service department. Banerjee will take over from Shashank Srivastava, who will be moving to the Member Executive Committee, as per a regulatory filing by the auto company. The company has announced some other leadership changes as well. CV Raman, who previously led Engineering, is now part of the Member Executive Committee. Tarun Aggarwal is the new Head of Engineering. Sandeep Raina will no ..read more
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Publicis India names Aman Mannan & Shitu Patil as joint NCDs
Social Samosa
by Social Samosa
11h ago
In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy.   Aman Mannan has nearly 25 years of experience across leading agencies such as Interface Communication, McCann Erickson, DDB Mudra Group, and Leo Burnett India. Under his creative leadership, these agencies earned widespread acclaim at prestigious events such as Cannes ..read more
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Trust: The Ultimate Brand Currency
Social Samosa
by Social Samosa
11h ago
Branding in the modern era has evolved into a multifaceted endeavour that transcends the traditional realm of logos and slogans. In today's hyper-connected world, where consumers are bombarded with innumerable choices and information overload, establishing trust has emerged as a crucial strategic differentiator for brands. After all, trust is the bedrock upon which lasting customer relationships are built. In an age where transparency and authenticity are highly valued, brands that cultivate trust by aligning their actions with their promises and values are more likely to foster enduring loya ..read more
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