Fashion brand Off-White partners with football club AC Milan Virgil Abloh’s label sets off a three-year partnership with AC Milan as the club’s official Style and Culture Curator in an initiative dedicated to shared values and the power of sport. “The collaboration leverages each partner’s expertise and views, blending the team’s standing as one of the most innovative clubs in the football industry with the Off-White legacy as an unapologetic disruptor.” via Off-White The partnership will also support AC Milan’s charity foundation Fondazione Milan as part of a global program that uses the valu ..read more

It’s important to protect our skin from the sun, especially during outdoor sporting events like the U.S. Open Tennis Championships. The USTA and La Roche-Posay aannou that La Roche-Posay has signed on to become the official sunscreen partner of the US Open. According to the American Academy of Dermatology, skin cancer is the most common cancer in the United States with one in five Americans developing skin cancer in their lifetime. Regular daily use of an SPF 15 or higher sunscreen reduces the risk of developing melanoma by 50 percent1. Beginning with this year’s US Open, La Ro ..read more

New Era Cap LLC, the international sports and lifestyle brand and official cap of the National Basketball Association, has launched its NBA Champions collection celebrating the Golden State Warriors and their fourth title in the last eight seasons. From the hats the players wore while celebrating on the court to a special edition championship side patch cap, fans can rep the Warriors in style. The post Golden State Warriors New Era Champions Collection appeared first on NBA Fashion & Athlete Style Magazine: More Than Stats: Most Stylish Athletes, Best Dressed Athletes ..read more

We had the opportunity to speak NFL Draft Fashion with NBC Sports.. We highlighted some of the best and WORST looks of this year’s 2022 NFL Draft… Take a look The post NFL DRAFT FASHION 2022: BEST & WORST LOOKS appeared first on NBA Fashion & Athlete Style Magazine: More Than Stats: Most Stylish Athletes, Best Dressed Athletes ..read more

Former NBA standout, now collegiate golfer, JR Smith has scored a name, image and likeness deal with apparel brand Lululemon that will make him the brand’s golf ambassador. If you’re not familiar with Lululemon, the Canadian based brand, specializes in activewear, including yoga pants, leggings and cropped tees. Now you can add Golf apparel to the mix. According to ESPN: Smith can’t promote Lululemon at NCAA-sanctioned events, he can appear in the brand’s advertisements — as he did in a recent golf campaign — and post about the brand on social media, where he has also been chronicling his ..read more

Love how tech continues to establish grounds within the sports industry. –  Wasabi Technologies, a super-hot cloud storage company, recently announced a multi-year partnership with Fenway Sports Group that harnesses the power of sports and entertainment to take the Wasabi brand to new heights. Wasabi is now a Proud Partner of the Boston Red Sox, building brand awareness, community relations initiatives, and client and employee engagement across Fenway Sports Group properties through 2026. With their homefield in Boston as well, Wasabi was founded in 2017 by Carbonite founders Da ..read more

The new ARM & HAMMER Sport Collection harnesses the power of Fresh Guard® Technology and combines the world’s most trusted deodorizer – ARM & HAMMER Baking Soda with odor neutralizing ingredients to provide heavy duty odor defense for active people and their sports equipment.  Life is a sport, stay fresh on and off the playing field with the new ARM & HAMMER Sport Collection.   ARM & HAMMER Sport Body Powder, $7.47 ARM & HAMMER Sport B ..read more

INDOCHINO, the global leader in custom apparel, is dressing star quarterback Trevor Lawrence for the 2021 NFL Draft, taking place on April 29. As this year’s consensus number one draft pick, Lawrence is set to stand out from the competition in more ways than one by wearing a custom suit he designed.  In addition to Draft Day, Lawrence wore INDOCHINO to his big wedding earlier this month: “Every time I put on an INDOCHINO suit, something amazing happens. Draft Day is the biggest day of my career, so it’s important to leave a lasting impression. What better way to do it than ..read more

Addressing the enormous surge in popularity of collectible goods –  such as sneakers, luxury watches, and trading cards – eBay recently announced that it will host events across the country to authenticate some of the most sought-after items in these top sales categories. Taking place in select major cities over the next several weeks, eBay will invite enthusiasts to have their items authenticated on-site, mirroring the authentication practice that the online marketplace offers across these categories. “Younger generations have upended the idea of a traditional portfolio by marrying their ..read more

World Series Champion, 6x All-Star and Cy Young Winner CC Sabathia and apparel brand Roots Of Fight debut a new clothing collection, honoring the recently retired MLB pitcher and paying homage to his upbringing and Hall of Fame caliber career.   The CC Sabathia collection pays tribute to various aspects of Sabathia’s life and career and is strongly influenced by his youth in Vallejo, Calif., his time playing in New York and being a member of the famed ‘Black Aces.’ Never forgetting where he came from,&nb ..read more