Discover All the Reasons to Attend Adobe Summit 2021
Marketo » Event Marketing Articles & Best Practices
by gadimova
3y ago
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community. On April 27–29, we’re thrilled to present you with an unmatched virtual Summit experience that’s completely free to attend. In addition to presentations and announcements from our Adobe leaders CEO Shantanu Narayen and Digital Experience E ..read more
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10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
Marketo » Event Marketing Articles & Best Practices
by gadimova
4y ago
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. In the first 24 hours alone, visitors watched 22,600 hours ..read more
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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020
Marketo » Event Marketing Articles & Best Practices
by gadimova
4y ago
We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Truthfully, it’s an environment I thrive in. So it came as no surprise that when the news of Summit becoming a virtual hit, it stopped me in my tracks. The rumor was no longer ..read more
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5 Lessons Learned After One Month of Virtual Events | Field Marketing
Marketo » Event Marketing Articles & Best Practices
by gadimova
4y ago
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. Many of us are figuring it out as we go, experimenting with new technologies, and learning how to fail fast. We’re over a month into our new reality, and our field marketing team ..read more
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Is Your Marketing Data Missing Your Most Powerful Data Set?
Marketo » Event Marketing Articles & Best Practices
by kniemisto
4y ago
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. And we ..read more
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Is Your Marketing Data Missing Your Most Powerful Data Set?
Marketo » Event Marketing Articles & Best Practices
by kniemisto
5y ago
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. And we ..read more
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4 Signs Your Experiential Marketing Lacks Purpose
Marketo » Event Marketing Articles & Best Practices
by kniemisto
5y ago
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study, 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose.  So what does it mean to be a purpose-driven brand? It means defining who you are—your mission and values—and then creating business and operational m ..read more
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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up
Marketo » Event Marketing Articles & Best Practices
by kniemisto
5y ago
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool. That’s a lot of business to leave sitting on the table. Video clearly is engaging ticket buyers, but many event marketers ..read more
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How to Measure Event Marketing Performance and ROI
Marketo » Event Marketing Articles & Best Practices
by kniemisto
5y ago
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. It all begins with assigning the right metrics to your goals. At ..read more
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Why Marketers Should Consider Brand Activations at Festivals in 2019
Marketo » Event Marketing Articles & Best Practices
by kniemisto
5y ago
No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music festival, you’ll see crowds of people waiting at the entrance, huddling around the beer tents, and jamming to their favorite bands. One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the ..read more
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