Do you love what you do? I hope you do. I know that no workplace is perfect, nor is every day a great day, but I feel privileged to do what I do, and I really love doing it. Sometimes it’s big things – like a successful fundraising campaign, a really innovative project, or a very happy client. But then there are a lot of little things that I think add up. Today I was looking at a classic direct mail piece; every paragraph was short and direct and indented. Indentation is beautiful. Does it look sleek and corporate? No. But it makes it look like a personal letter, it enhances re ..read more

I recently found out I’m attending the Nonprofit Storytelling Conference this year – arguably the most fun conference I’ve been to – and it’s got me thinking about storytelling. I don’t have to tell any of you that storytelling is critical to fundraising. But it’s one thing to say it and another thing to put it into action. I’m fortunate enough to work with a number of clients ranging in size, scope, “industry”, who / what / how they serve, etc. They also range as it relates to their access to content a.k.a. stories. For hospital foundations I work with, it’s arguably easier – they ..read more