dPrism is now Mod Op Strategic Consulting For almost 10 years, dPrism has helped organizations navigate the choppy waters of digital transformation. From our first client through our current engagements, our mission and purpose have not wavered. With decades of operational experience at the intersection of business, technology, and data, we enable companies to develop digital strategies, and we ensure they have the right people, processes, and technology to execute these strategies successfully. Our operational heritage ensures that we are always pragmatic, prescriptive, and clear in helping o ..read more

Every C-level executive we know is getting bombarded with questions about artificial intelligence and machine learning, and about how large language models (LLMs) like ChatGPT might impact their business and industry. It’s easy to go in one of two directions, either burying your head in the sand and hoping that continuing with business as usual will be enough to stave off any AI-powered efforts from competitors, or rapidly making investments to avoid falling behind but without a truly coherent strategy behind the spending. At dPrism, we have deep expertise in these new technologies — but, ju ..read more

How to Leverage AI in Your Business  It has been nearly six months since ChatGPT was released to the public, and while many have already seen the tremendous impact of artificial intelligence and machine learning tools on their business, others would rather treat it like a fad that will soon fade into irrelevance, like hoverboards, 3D televisions, or Google Glass. Guess what? Artificial intelligence (AI) isn’t going anywhere — and if you think your business and industry are unique, and won’t be disrupted, you’re wrong. Does that mean you need to close up shop, and that everyone’s jobs are ..read more

How well do you really know your target audience? As a digital leader, this question should dominate your thinking. It should be a key consideration when assessing your strategic vision, down to prioritizing your daily operations.  Answering this question, after all, is why it’s so important to build a data-driven enterprise. But let’s also be realistic. You can never fully know every customer’s needs, preferences and pain points. Think too rigidly or become too certain of expected behaviors and human nature will surprise you. It’s the marketing version of the Heisenberg principle: The mo ..read more

Next to cash and talent, data is your organization’s most important asset. The ability to effectively leverage data in the service of business strategy, innovation and operational execution may make the difference between success or failure in today’s fast-paced, data-driven, global economy. dPrism delivers decades of real-world, operational experience and data strategy expertise to help clients manage and exploit this most critical asset.  To thrive in today’s economy, CEOs and board directors of well-managed businesses make it a priority to ensure they have 360-degree visibility into ..read more

The pandemic may (hopefully) be waning, but it continues to transform how we do business. Some changes in customer behavior that we thought represented some kind of “new normal,” it turns out, were more temporary than we imagined. Other pandemic-era evolutions – such as flexible work environments and rising demand for cloud-based business services – appear to be longer-term changes.  How has the pandemic transformed your market, your customers’ behaviors and your employees? And, more importantly, which of those changes will last? The only way to find out, of course, is to ask. Market tre ..read more

In 2016, we launched dPrism’s Digital Assessment, a proprietary tool that companies could use to measure their own digital strengths and challenges. Allowing them to see how leading organizations are prioritizing digital initiatives and investments.  The results over the past seven years have revealed useful insights. When we last reported on them in late 2020 — just months into the COVID-19 pandemic — we noted that executives were placing significantly more emphasis on developing Digital Culture and Innovation than they had back in 2016, a trend that was likely driven by the pandemic’s ..read more

Unless you’re a cobbler in a medieval village, by now you know the success of any business these days greatly depends on how well its decision-makers use data about its products, end users, and markets. Running a data-driven organization, you’ve no doubt heard, can help you discover performance gaps, seize opportunities, enhance your business strategy, improve your products, and mitigate risks. Less well understood, however, are the reasons why many organizations fail when they try to make the most of the data they have. This is not only about technology, but the data-driven culture you build ..read more

Much has been written about “reinventing nonprofits” for the digital world. Declining membership threatens the future of many associations, as does the graying lines between for-profits and nonprofits when it comes to being “purpose-driven organizations.” Turning the ship around requires significant rethinking around your core value propositions. There is a six-stage process to find new success: While this may sound overwhelming, the need to embrace change is quite simple: the risk that your professional community and stakeholders perceive that your organization matters less. At a time wh ..read more

Looking for assurance that you’re making the right investments in new technologies? Below, we outline three factors that are critical to a successful technology decision-making process– irrespective of what brands or type of gear and software you choose. When talking with prospects and clients, we get asked a lot of open-ended questions: “What’s the best technology for my organization?” “Why isn’t our technology as effective as it should be?” “How do I know our tech investment won’t quickly become outdated?” These questions are not new – we have been hearing them for decades. And, given ..read more