Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify Before becoming Lilly Pulitzer’s CEO eight years ago, Michelle Kelly had been with the company for 12 years. That experience helped set her up for success as the company’s leader, she said on this week’s Glossy Podcast. “I was able to develop a strong sense of how we operate,” she said. “For everything we’ve built over the past 20 years, I have some knowledge of how it was done and how we got there. And, of course, the functional knowledge of how different departments work has been really helpful. For one, it’s provided confidence i ..read more

This week, I examine the big strategic players in beauty with a focus on those who could be interested in buying the bevy of indie brands currently available on the market. Plus, lots of executive shuffles and some exciting spring beauty news. Who are the biggest M&A players in beauty? This is a member-exclusive article from Glossy. and subscribe to continue reading content like this ..read more

Data for this index was collected by Dash Hudson. Table of contents Introduction Methodology Industry cross-collaborations increase and influencers seek natural partnerships Still images and carousel ads receive more attention than Reels on Instagram Long-form videos garner more engagement than Shorts Follower engagement on Instagram is the opposite of engagement on YouTube  Tutorials are the most common type of sponsored post, but giveaways bring the most engagement The future of brand sponsorships focuses on community Introduction Social media platforms reach large audiences, but fos ..read more

This article is part of Glossy’s “Earth Month” series, highlighting the fashion and beauty brands leading in sustainability and regulatory compliance. The series explores the challenges related to sustainability, including marketing initiatives, preparing for legislation and reporting on commitments. Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.  Like the science that powers it, being “sustainable” is a moving goalpost that requires constant attention and more resources, compared to brands that don’t pr ..read more

Data for this index was collected by Dash Hudson. Table of contents Introduction Methodology Industry cross-collaborations increase and influencers seek natural partnerships Still images and carousel ads receive more attention than Reels on Instagram Long-form videos garner more engagement than Shorts Follower engagement on Instagram is the opposite of engagement on YouTube  Tutorials are the most common type of sponsored post, but giveaways bring the most engagement The future of brand sponsorships focuses on community Introduction Social media platforms reach large audiences, but fos ..read more

This story was first reported on and published by Glossy sibling site Modern Retail. Universal Standard is looking to take its mission of inclusive fashion a step further through a revamped clothing exchange program. This week, the apparel brand is rolling out an expanded version of its size exchange program called Fit Liberty. Fit Liberty, which started as a pilot program in 2017, allows shoppers to swap out apparel like tops and tees, denim and athleisure for the same item in a different size up to a year after purchase. It’s free to participate in the program and Universal Standard cov ..read more

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