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A business’s target audience is a specific group of consumers who derive satisfaction from the business product either goods or services. Good marketing is a necessary tool for a fashion brand. To ensure good and effective marketing strategies, you must understand your target audience. Your target audience helps your business focus on your marketing efforts ..read more

As a fashion brand/ business, competition whether fair or not is inevitable. Customers alwayswant to explore their options to satisfy their needs. This is where your Unique Selling Proportion(USP) is of great importance. Your business’s USP is that feature or consideration that highlights thebenefits your product/ designs have been created for. It distinguishes your product ..read more

Choosing the right legal structure is one of the most important decisions a business owner can make. It determines how the business is taxed, how it’s managed, and how the owners are protected from liability. The choice of legal structure for a fashion business depends on various factors, such as the; In this article, we’ll ..read more

Introduction  Fashion is dealing with recent changes due to the metaverse. It is an inevitable cause that we as consumers must adjust our style within the virtual world. Fashion, as we saw it, is no longer the same. Today, the metaverse remains on trend, allowing us to create business opportunities that complement direct selling as ..read more

ABSTRACT Consumers are the lifeblood of every company. They are the one thing all businesses have in common. Companies constantly seek to satisfy the needs of their consumers in offering their goods and services. This is because the rate at which consumers purchase a good or service plays a big role in influencing the rate ..read more

We are thrilled to bring you the first edition of The Global Fashion Law Mentorship Program in partnership with the International Fashion Law Association, Fashion Law Institute Istanbul, Turkey, Brand Counsel US and Legal Desire India. The Program The purpose of this program is to provide mentorship, internship and learning resources for individuals interested in the area ..read more