The not-so-secret marketing strategy of well-established companies is to employ a Chief Marketing Officer (CMO) to help guide their marketing efforts and team to meet their business goals. But CMO is an executive-level position, highly involved and well paid. As a result, many businesses and startups skip hiring a CMO to save money, only to discover the actual cost of marketing mistakes and inexperience years later, wishing they had hired a CMO or senior marketing leader. So a new trend for successful small businesses and startups is working with an expert fractional CMO. But what does a fract ..read more

As online retail becomes more and more ubiquitous, it gets tougher for eCommerce merchants to stand out. The role of eCommerce-centered marketing and SEO is essential for online sellers who hope to gain market share; this is an area where Clarity Digital has long specialized, providing online retailers with tailored marketing solutions to help them expand their digital footprint and increase their customer base. We are proud to announce the arrival of not just one, but three new eCommerce marketing clients. All three businesses are titans within their field, and have chosen our firm to be thei ..read more

One of the unique pleasures we’ve experienced at Clarity Digital is having the chance to work with so many exciting startup companies. And yet, we’re also proud to collaborate with established industry titans. Get My Auto certainly fits that description; the company is the undisputed leader of the dealer management software, or DMS industry. And recently, they selected Clarity Digital to be their digital marketing agency. About Get My Auto Get My Auto provides software solutions for independent auto dealers, creating automation for core duties such as inventory management and sales outreach. W ..read more

Clarity Digital has been named the agency of choice by Gocious, a SaaS startup that has innovated a groundbreaking new product roadmap strategy management (PRSM) program. Gocious selected Clarity Digital on the basis of their incomparable work in the SEO and SEM fields. Find out more about this unique partnership. Gocious Names Clarity Digital as Their Agency of Choice Clarity Digital provides robust advertising, marketing, and digital transformation services for companies of all kinds. With that said, there is something uniquely rewarding about working with tech startups, which provides us w ..read more

Clarity Digital has been named the agency of choice by Loan Fleet, a startup that’s disrupting the mortgage industry. Loan Fleet chose Clarity Digital on the basis of their experience in real estate and fintech. Take a moment to learn more about this exciting partnership. Loan Fleet Selects Clarity Digital as Agency of Choice for Digital Marketing and Lead Generation At Clarity Digital, it is our pleasure to work with a number of disruptive startups, spanning many different industries and business models. One of our most recent partnerships is with Loan Fleet, a company that’s seeking major in ..read more

One of the most exciting and rewarding aspects of being a leading digital transformation agency is that it gives us the opportunity to work with visionary tech startups. As a case in point, we are proud to announce that Clarity Digital has been selected as the digital marketing and transformation agency of choice by BestBid, a forward-thinking startup that’s taking the automotive world by storm. We’re honored to be named as their digital partner, and excited by the chance to work with such an innovative, paradigm-shifting business. What is BestBid? BestBid is a tech startup that’s seeking disr ..read more

Sefati & Company 200 Spectrum Center Drive, Suite 300-LC, Irvine, CA 92618 Sefati & Company has rebranded as Clarity Digital (Clarity Digital, LLC), with a wider focus on digital transformation. Find out more about our scope of services, and about our commitment to making enterprise-level resources available to companies of all sizes. Sefati & Company Rebranding to Clarity Clarity DigitalSefati & Co. Rebrands to Clarity Digital; A Digital Marketing and Digital Transformation Agency When we first launched Sefati & Company, it was little more than a side hustle— an opportunit ..read more

Sefati & Company 200 Spectrum Center Drive, Suite 300-LC, Irvine, CA 92618 The holiday shopping season presents lots of challenges, and lots of opportunities. For your business or e-commerce store to have a good year, you’ll need to put a robust SEO strategy in place, sooner rather than later. That means developing product pages, optimizing page speed, promoting your best offers, and more. Get a comprehensive set of tips below: Black Friday & Holiday SEO: 9 Ways to Prepare for the Season It may not feel like it, but the holiday shopping season will be here before you know it. For onli ..read more

Sefati & Company 200 Spectrum Center Drive, Suite 300-LC, Irvine, CA 92618 Interested in enterprise SEO? Well, you must first know what enterprise is and also know that there are a few critical steps that will help you establish a truly effective, long-term enterprise SEO strategy. And at the very high-level, those are summarized below: 1. Ensure to collect relevant data 2. Define and set your budget 3. Develop a proper content marketing strategy 4. Do not neglect technical SEO5. And more (read for bonus tip). Learn more in the latest post from Sefati & Company, a well-regarded enter ..read more

Sefati & Company 200 Spectrum Center Drive, Suite 300-LC, Irvine, CA 92618 Ad fraud is a huge problem for anyone running a PPC campaign. No matter the scope of your ad campaign, the effects of ad fraud can be devastating, and may include blown budgets, compromised data, and more. Just how common is ad fraud, exactly? Studies have shown that as many as 20 percent of all clicks on PPC ads are caused by click fraud. If anything, we believe that to be a conservative estimate. The good news is that there are ways to identify and address ad fraud. An important first step is acknowledging that ad ..read more