New for 2024, we've teamed up with Mossy Oak to create a new collection of patterns, available in our top-rated Pursuit Collection and a variety of accessories. The Mossy Oak Stormwater pattern represents what every fisherman respects–stormy waters, choppy seas, swirling gray skies, and charging swells. The Stormwater pattern, developed in collaboration with charter captains and deckhands, pays tribute to the power of Mother Nature while representing the hard-working, “hammer down and get it done no matter what” attitude found in those who make a living on the water. Our Pursu ..read more

..read more

..read more

..read more

When it comes to cool mornings on the water, whether you're a seasoned angler or an occasional fisherman, preparing for whatever comes your way is essential. Rain and unpredictable weather can quickly turn an exciting day into a soggy, uncomfortable ordeal. Even in regions with generally warm climates, mornings out on the boat can often bring a surprising chill. Who wants to have their gear soaked before even starting the day? This is where reliable rain gear comes in. It protects you from rain and shields you from cold winds and spray, allowing you to focus on the catch. Foul weather gear pla ..read more

Every year in early spring, walleyes answer mother nature's call to reproduce, leaving their deep water winter dwellings behind as they move toward their spawning grounds. This pre-spawn period, as is it's known, generally starts sometime before ice-out. And by the time spring has fully sprung, walleyes are stacked up in staging areas, ready to carry out their life's duty. Here’s your guide to early spring walleye fishing, with all the tips, tricks and techniques you need to cash in on the action. Early Spring Walleye Action Through The Ice The act of spawning is physically taxing, so to prep ..read more

We're rooted in the low-country.  In the season of tailgating, we decided to throw our own - the Charleston way. A back lot low-country boil. Whether you plan to be at the game or on the water, we got you covered. Make sure to enjoy with cold beer and some friends.    What you'll need: 4 Tsp Old Bay Seasoning per quart of water 12 ears of sweet or yellow corn, cut into 3 sections 6 lbs red potatoes, cut into quarters 5-6 lbs fresh shrimp with head off in the shell 3-4 lbs smoked sausage Instructions: Fill up a large stock pot with removable strainer with water unt ..read more

Every angler well knows -- being prepared for a day on the water is critical, and instrumental to success. We believe in leaving distractions behind, nothing should get in the way of making a catch. Taking some of the guesswork out of it, we made a list of top 3 items you should pack in your bag.  #1: Icon X Long Sleeve Our #1 performance fishing shirt that is built tough, and stands up to the elements. UPF 50+ rating for sun protection, anti-microbial to defend against odor (in case you need to pack light and get a day or two out of it), and breathability - so you can stay cool.   ..read more

Dangerous Waters As anglers, we often immerse ourselves in the beauty of nature while pursuing our passion. However, it's crucial to acknowledge the hidden dangers posed by the sun's harmful ultraviolet (UV) rays. Knowing the significance of protecting ourselves against the sun's rays is vital, especially for avid anglers. Understanding the Ultraviolet Protection Factor (UPF) and how it can safeguard us during our outdoor pursuits is important. UPF measures the level of UV radiation blocked by fabrics, indicating their effectiveness in shielding our skin from the sun's harmful rays. Often ..read more

We are pleased to announce the continued partnership with Fly Rod Chronicles, led by Curtis Fleming. Curtis travels the globe with his family to pursue his passion for fly fishing, fishing various bodies of water and species. The partnership between Fly Rod Chronicles and our brand Huk is an excellent match as the team participates in diverse fishing environments, including fresh and saltwater fishing in streams, rivers, lakes, bays, and oceans. Our versatile apparel is perfect for keeping Curtis and his crew protected from the elements and comfortable in a wide variety of weather conditions ..read more