How to Sell Accounting and Tax Services in 2022
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Janice
2y ago
As an accounting or tax professional, you’ve already mastered the skills to provide top-notch services. Now, as you look to expand your own business, you need a proven method for selling those services to clients. Beyond that, you need a sales strategy that feels authentic and true to your brand. Even though this step is vital for business growth, tax and accounting providers often struggle to find the time and resources needed to skillfully sell their services. Many day-to-day tasks are focused on actual client work, making it difficult to acquire new customers or sign more contracts. If you ..read more
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Product Update: Reputation and Review Monitoring for CountingWorks PRO
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Janice
2y ago
Take control of your reputation and review profiles Online reviews published on trusted sites like Google, Facebook, Yelp, and TaxBuzz are incredibly powerful in shaping your prospects behavior. They help sell your practice to referrals and prospects at the moment of highest intent. In today’s marketplace, clients expect to be able to do research and validate your expertise online. If you don’t have reviews online in today’s digital native world your brand is at risk. Data shows that practices that have both a high quantity and freshness of reviews win more referrals and outrank their competit ..read more
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Accounting Websites in 2022: Examples & Everything You Need to Know
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Janice
2y ago
In today’s digital marketplace, being a tax professional or accountant can make you the go-to guru when it comes to taxes, investments, and other major financial activities. But it’s difficult for future clients to know that your expertise exists without a great website. Should you really prioritize an appealing online presence when your daily work focuses on numbers and client work? Yes, and here’s why—your professional business website is a first impression and main source of contact. Fortunately, you don’t need a background in web design to build and maintain a website that attracts new cli ..read more
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Complete Guide to Find Bookkeeping Clients Online
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
As business expands, many financial professionals like CPAs, accountants, and bookkeepers turn to online avenues to find new clients. There is a significant need for these services that extend well beyond a person’s local reach. For bookkeeping services, this means turning to practical and effective digital marketing strategies. Online client acquisition channels can offer powerful ways to meet new clients and continue to grow a client roster over time. In this post, we’ll shed light on how you can take the next steps in acquiring prospective clients. With a few proven strategies, bookkeepers ..read more
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Effective Social Media Strategies for Tax and Accounting Firms – 2022 Guide
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
When people think about their tax and accounting needs, they might not immediately think about social media posts. After all, the accounting industry involves numbers, taxes, and calculations, and there’s no place for that on social media–right? Wrong. In a digital marketplace, even service providers like accounting firms, tax pros, individual accountants, Enrolled Agents, CPAs and other professionals of the like, can use social media accounts to grow and scale their brands.  Even more, such social media strategies can be the missing puzzle piece in a cohesive plan to reach a target audie ..read more
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The 25 Best Tax and Accounting Blogs & Podcasts for 2022
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
In recent years, it’s become more difficult than ever before to sort through the noise and find reliable information from true industry experts. But don’t worry, that doesn’t have to be the case.  As a financial professional, the information you provide your clients is absolutely vital for their future success and the long-term reputation of this office – so it’s important that they can trust what we have to say! As rules, regulations, and best practices continue to change, you can look to our best 25 tax and accounting blogs and podcasts to check out for guidance. These blogs and podcast ..read more
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The 25 Best Tax and Accounting Twitter Accounts to Follow in 2022
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
As the world has continued to stay somewhat virtual, social media has proven to be an effective way for like minded individuals to connect and share ideas and opinions. Despite controversies, Twitter has continued to grow to nearly 400 million monthly active users, and remains as a highly frequented source of information on the latest news and trending topics. Twitter has served as an excellent forum for spreading information on ever changing tax policy regulations, and deadlines, making it a significant conversation platform that tax and accounting professionals cannot afford to miss out on ..read more
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15 Best LinkedIn Groups for Accountants and Tax Professionals in 2022
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
LinkedIn is the ultimate waterside for professionals, with over 690 million users worldwide. This platform allows you to engage your industry and connect with prospective employees or clients while also joining in on public conversations about news that impacts everyone’s lives! LinkedIn has everything one needs when it comes down to connecting within their profession; this makes it an invaluable communication tool no matter what field you are in.  There is a LinkedIn Group for just about everything. Within our industry, groups often feature relevant discussions on topics like practice ma ..read more
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Digital Marketing Strategies for Accounting Firms – Strategies for Succeeding in 2022 and Beyond
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
Accounting contributes significantly to the economy at large, with over 110 billion dollars in reported revenue in the year 2020 alone. Clearly, there is a huge market for accounting services nationwide, and accounting professionals have a highly positive outlook for business growth. Yet when it comes to growing an accounting firm with digital marketing efforts (particularly when accountants and financial experts have so many daily tasks already), it can often feel like an uphill battle.  The good news? Digital marketing strategies make it simpler to grow a new or existing accounting firm ..read more
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The Google Algorithm Change that Champions Local Trade
CountingWorks PRO | Marketing For CPAs, Accountants & Tax Professionals
by Alex Taylor
2y ago
The powers that be at Google have very recently released an update that dramatically affects organic search engine rankings for businesses across America. But, how does that affect the marketing of your accounting business? In this article, we cover what the changes are and what they potentially mean for you and those all important search engine rankings. We’ll also include some top tips for how you can take advantage of these new algorithm changes as well. So let’s get into it! The Vicinity Update: What Was Changed and Why? Google tends to be pretty vague about what exactly they’ve changed in ..read more
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