One of the most overlooked aspects of content strategy is thinking about what supports that content. With the advent of social media, the platforms we use to post our content have become increasingly important because they can affect how that content is used and shared. It is important to optimize your videos for search engines so they can be found by people looking on the internet. We know that there are all sorts of ways people can share information online – from emailing a link or posting on social media sites like Facebook, Instagram, Tiktok, and YouTube. These platforms we use to post o ..read more

EVERGREEN content is the best kind of content for real estate marketing—it’s the kind of content that keeps on giving because it’s timeless. It’s not that evergreen content is never-changing, but rather that it’s always relevant. It is possible to update evergreen content with fresh information as needed, but it is not required. It may be reused and recycled in a variety of ways, so there’s no need to constantly writing fresh stuff when you already have something good. Evergreen marketing is all about developing content that continues to generate leads after it has been published. This form ..read more

Invest in an ADA Compliant Friendly Website Is your website ADA compliant? That’s one of the hottest topics in the real estate industry this year. Many agents are targeted by compliance lawyers for having their own websites that they’re created that does not meet compliance. 99% of the time your E&O won’t cover compliance lawsuits so agents are paying out of pocket to settle! So what the heck is ADA Compliant and how do I get there? At the very least, you need these three tools to become ADA compliant. An Accessibility Widget – to help your viewers navigate the website to their specific n ..read more

This is a very simple, yet, very effective website. The site focuses on Andrew’s local knowledge of Charlotte metro area and especially on featured listings. Andrew also finds himself serving a lot of first-time homebuyers so we developed a landing page to help him reach in that niche market. With Charlotte’s popularity for first-time home buyers, this website has been helping his business scale! There is no need for ‘flashy’, busy websites. A clean and easy-to-view website with great media can convert way better. Check it out! urbanagentclt.com ..read more

We’re excited to launch Nickole Francis in Danville, CA! Nickole is a successful real estate agent in the greater Contra Costa SF Bay Area. She was looking to create a new website with a fresh look while keeping her branding consistent with her team. Keeping her branding consistent with her team yet differentiating herself with her own website were two of the major goals of her website build. In the end, the website turned out amazing and will be a great platform to tie into her physical print marketing. Visit her new site now nickolefrancis.com ..read more

Zach & Tom, a father and son partnership, have real estate in their blood. It was amazing working with these professionals and we’re excited to be part of their business to help them achieve better exposure and results in their real estate business. We are certain that with their experience, coupled with this website will set them apart from any other agents in their area ..read more

RealScout brings all of the amazing tools you can do on their desktop app to the mobile app. I know many of you were looking forward to this news as more people transition to doing most of their search on-the-go through their phone. The one big complaint that we’ve heard over the years was their mobile experience – but it’s finally here! For those of you who haven’t heard about RealScout: we believe they’re the most user-friendly home-search platform for agents out there. They’re packed full of amazing features, collaboration tools between home-searchers and agents and offer so much market inf ..read more

If you are looking for Instagram Story Ideas to increase your audience engagement and profile visitors, you are in the right place. Watch the video below and we will show you a fun and creative way to build engagement, develop your brand, and generate more leads ..read more

NOW IS THE TIME to scale your business with VIDEO! With the shifting of your prospects turning to video content and the effectiveness of traditional marketing dwindling, VIDEO is a MUST for your business. If you are not thinking VIDEO FIRST in your marketing strategy, you’re not thinking GROWTH in your business. What are you waiting for? Hit the button below to watch what you might miss out on in your marketing and set up a meeting with us to take your business to the next level.  ..read more

Just like the ever-changing housing market, real estate marketing has changed significantly over the years. Aspiring home buyers look online to find available properties. And, when they begin their research, they start by looking for one thing: Wondering the importance of client review in your real estate business? Watch the video below to know more ..read more