Commercial real estate stories are pretty much all the same.  “We have X years of experience and are the local experts…blah blah…” How are you going to wake up potential clients and make them pay attention?   Think deeply about your services and the promises you are making to clients.  Are you delivering?  What does your brand stand for?  Breakthrough the mundane ways of commercial real estate to build something truly unique.   Let’s go over some strategies to tell a compelling story. Start with the problem.What kinds of problems do your potential clients have?&n ..read more

Identifying client pain points can help you build a relationship with your target audience more effectively. Knowing these issues can help you position your services as the solution to their pain points and tailor your message to fit their individual needs. By identifying your clients’ pain points, you can start to build a connection with them. In your pitch, you’ll mention their pain point and how your service solves that problem. Building confidence and trust because you truly understand what they are going through.   Types of client pain points Client pain points are problems that inco ..read more

If you have people contacting you, the top part of your funnel is working well. If they become a subscriber either email or social, and are being nurtured on a regular basis, your nurture funnel is working well. If you’re getting stuck at the consultation, particularly, people are contacting you, BUT they are considering many other agents for their listings, you have a BRANDING problem.  Commodity vs Brand Commodity is a basic good used in commerce that is interchangeable with other goods of the same type. Brand is the unique identity of a product or service that distinguishes itself fro ..read more

Navigating a commercial real estate website shouldn’t feel like finding your way through a maze. Remember that one time you clicked away in frustration? A seamless, engaging online experience can be the difference between a quick browse and a new client. It’s like walking into a well-organized office – you know you’re in good hands. Elevating User Experience Think of your website as your digital storefront for example. It should invite users in with open arms, thanks to an intuitive layout and responsive design. This means fast load times, crisp images, and easy-to-navigate menus that guide vi ..read more

Do you have a New Year’s resolution to show up on video? Do you simultaneously cringe at the idea of turning on that webcam and talking to yourself? I get you!   The thing with producing video content is, you don’t have to show your face to “show up”.    It’s entirely optional!   Let me show you how with Canva.com.  (not affiliated) I have a Pro account, which is well worth the $15/month payment.   For this demo, I’m going to create an Instagram reel, but it can be used to create any video. Create a design -> Instagram Reel   Into the search, I’m typing ..read more

The internet is fundamental in today’s business landscape. Imagine a world where your commercial real estate prowess could shine 24/7? Let’s paint that digital picture. You’ve worked tirelessly to build a rock-solid reputation—you know every zoning bylaw, you’ve mastered the art of negotiation, and you’re a networking powerhouse. But online? There’s a vast landscape of potential clients waiting for that same expertise, ripe for the taking, if only your digital footprint reflected your real-world mastery. Crafting Your Digital Identity Imagine sculpting an online edifice that mirrors your comme ..read more

As the year ends, it’s the perfect start thinking about your marketing strategy for 2024.   #1 Specialties. It’s easier to make offers to a cold audience when you have a specialty. Think about it from your client’s point of view. If you had an industrial complex you wanted to sell, you’d look for an “industrial specialist.” Not a “acquisition and leasing specialist.”  If you have a clear title like, “Industrial sales specialist in Phoenix” you’ll get more hits than someone with a generic title. However, if you’re in a position where it’s difficult to make a switch.  Consider usi ..read more

In the bustling world of commercial real estate, a weak online presence can drastically limit a firm’s potential reach and growth. Successful agencies recognize the power of a compelling website—it’s a game-changer for attracting clients and sealing deals in today’s digital marketplace. Visual Branding Principles In commercial real estate, visual design is not merely an aesthetic choice—it’s an influential communication tool. High-quality images, cohesive color schemes, and intuitive layout structure are pivotal in conveying your brand’s credibility and expertise. The visuals should align with ..read more

Putting your listings into a funnel to get them sold or leased faster is key to changing your cash flow situation from rollercoaster to smooth sailing. Here are some ideas on how to get your listings sold faster.   #1 Photography While a professional photographer would be great, not everyone can afford that level of service for each listing.  For smaller listings, invest in a good camera and maybe an LED with tripod.  The extra lighting will come in handy for empty spaces.  Turn on all the lights and squeeze yourself into corners to get the widest angles you can.  For ..read more

Ever considered the power of exceptional web design in commercial real estate? Here’s the lowdown. In the vast ocean of online listings and brokerages, your website is more than just a digital business card—it’s the vibrant, interactive gateway to your commercial real estate empire. And just like a prime location in the physical world, the virtual space your website occupies must be optimized, inviting, and engineered to turn curious clicks into profitable partnerships. User-Friendly Navigation A seamless, intuitive navigation structure is crucial because it acts as the roadmap guiding users t ..read more