The large canvas offered by print makes it the billboard of S4 marketing. And that billboard is becoming increasingly dynamic, thanks to the ubiquitous QR code.   Print advertising has ridden the wave of digital disruption to remain an integral part of the pharmaceutical omnichannel marketing mix.  “Clever marketers are using print in a different way. It’s not just static content anymore. There are ways of joining the dots and the experience from print to digital,” says Ward6 Group Technology Officer Bradley Moore.​   “Regardless of what you’re trying to achieve — whether i ..read more

Medical Affairs professionals must demonstrate digital competency and mindset change to continue benefiting from the Covid-19 digital transformation, according to an opinion article by Daniel Furtner and colleagues.  They write that engagement of the future will need to be high quality and tailored to individual doctors’ needs and preferences. And digital tools will replace many of today’s face-to-face interactions.  “The shift to a digital transformation will also see medical affairs adopting an omnichannel customer approach, contributing to the integration of digital touchpoints th ..read more

With the TGA registering an average of three new medicines a month and the PBS updating its schedule several times a year, we explored how GPs prefer to find out about new medicines.  According to one study, GPs are unlikely to spontaneously go looking for information about new medicines. Instead, they are described as reactive and opportunistic recipients of new drug information.i  As a result, the decision to initiate a new drug is heavily influenced by what GPs hear from the pharmaceutical industry, specialists and patients, write the authors. And the decision to adopt a new drug ..read more

Given the scripted nature placed on pharma sales reps and their communication with doctors, do new technologies such as chat bots create the opportunity to deliver these messages in a better way?  Chatbots can provide a convenient and cost-effective way for doctors and pharma sales reps to communicate, enabling doctors to access the product information and other tools more easily that they need to deliver the best possible patient care.  Convenience:   Chatbots provide 24/7 availability and offer quick response times, allowing doctors to get information at any time without ..read more

Do you want to boost your lead generation and increase GP touchpoints 6-fold?  The new Access.PLUS Sample and Service requests package has already proved itself with 2,000+ doctor lead generations and 3,000+ sample requests for 10 pharma companies.  The package is designed to improve the efficiency of your field force by generating more touchpoints for reps to engage with GPs, identifying those doctors who are most keen to trial your products with new patients.  Learn More Do you want to guarantee publication of your press release? AusDoc has launched ‘Newswire’, a new low-cost ..read more

GPs have a low understanding of the difference between medical science liaisons (MSLs) and pharmaceutical sales reps, according to a recent survey conducted by AusDoc.1  The finding is unsurprising, given that MSLs generally focus on other specialists. But the increasing complexity of GP work means they will likely receive increasing MSL attention in the future.  “GPs are prescribing way more complex medicine and treating more complex diseases than they were 10 or 20 years ago,” says Matthew Britland, President of Medical Affairs Professionals of Australasia (MAPA).   “Ther ..read more

The recent Veeva Pulse Field Trends Report 2Q22[i] provided valuable insight into when, where and how field teams and healthcare professionals interact with the pharmaceutical industry representatives. However, the global report didn’t’ offer any Australia-specific findings. To fill this gap, Inside Healthcare conducted a similar study among AusDoc’s extensive GP database to provide deeper insights into Australian GPs’ views on face-to-face and digital engagement with pharmaceutical reps. How Australian GPs compare to Veeva study Digital vs in-person engagement The Veeva study revealed a rough ..read more

GPs feel burdened by their workload and poorly compensated for their time, according to a survey of 750 Australian Doctor readers.  More than 40% of the respondents intend to reduce their working hours in the next 12 months. In many cases, this is coupled with a change from bulk billing to private billing so they can charge a fair fee for their time.  Q. What changes to your work as a GP are you planning to make over the next 12 months?  Reducing my hours significantly 43.3% Retiring completely 12.8% Leaving general practice completely for another job 10.5% Increase my ..read more

AusDoc has become a whole lot better.   We are evolving into a community platform, allowing doctors to connect with their colleagues across the medical profession as well as keeping them informed with the latest news, opinion, clinical updates and education.  Given the ever-growing complexity of medicine, a community where doctors can discuss and debate the latest issues with each other should be of benefit to everyone.  Our aim is to create a more collaborative future for healthcare in Australia.  Discover a better way to connect Become an active member of Australia ..read more

Global report shows excitement about the potential of digital but a lack of confidence about delivery Pharma companies need to invest in the digital customer experience to add value now and in the future, according to a report by digital customer experience agency Graphite in partnership with Reuters Events. The global report titled the Contradiction Conundrum is based on survey responses by 450 pharmaceutical company managers with roles across Commercial, Marketing, Digital, Brand, Product and Medical Affairs. The report’s authors found that the sector is excited about digital oppor ..read more