To say healthcare marketing has gone through monumental change in the last decade is a massive understatement.  There is simply no comparison these days to yesterday’s modes of developing customer and brand awareness.  Add to it the fact that the digital playing field keeps evolving and changing – savvy healthcare service providers are adapting and keeping up, to their own, and their clients’ benefit.   Let’s take a look at a few crucial and highly effective digital strategies that healthcare businesses are adopting to keep in front of both their customers eyes, and in fr ..read more

Mobile devices are, increasingly, the go-to choice for web searches, appointment booking, and social interaction of all kinds – the healthcare sector included. Look around you – all those folks looking down at their phone – they are doing all manner of browsing, searching, and reading. All those eyes are now clearly recognized as excellent, even dominant, marketing opportunities.   Let’s go into some reasons why your healthcare business should take advantage of this very important avenue of communication – mobile marketing – with both your existing clientele and new prospe ..read more

Patient demand for a more seamless, immersive, and convenient healthcare experience has pushed providers to adopt new technologies and digital avenues that support patients long after they have left the medical office. Whereas past budgets were devoted to hospital infrastructure and clinical output, today’s consumer-driven healthcare system relies on new investments in consumer-friendly technologies to ensure patient ease, satisfaction and loyalty. Practitioners who ignore the digital needs of patients are at risk of losing both customers and revenue to competitors offering similar products ..read more

The North American social networking penetration is almost evenly spread across the continent. According to eMarketer’s estimate, this year, 68% of internet users in Canada will use social networks, in comparison to 68.6% in the U.S.       The penetration rates will continue to vary for the following four years by, at most, 0.7%, according to the estimate. Since the overall rate of internet penetration is lower in Canada, slightly fewer consumers in Canada will use social networks — at 53% of the overall population this year, compared to 54.1% of the U.S. population. These figu ..read more

You May Start Noticing An Increase In Mobile Devices At The Doctor’s Office. While many patients have gotten used to the presence of computers and laptops in doctors’ offices, research suggests that they will also start noticing an increase in mobile devices. A study conducted by EPG Health Media in 2016 states that 99% of healthcare professionals worldwide used a computer or laptop for work-related activities on a daily basis, while 82% of respondents used a mobile phone for professional reasons at least once a day. The study also revealed that 62% of the individuals polled used tablets at l ..read more

The word “millennials” has been a hot button topic in the media over the past year. Not only does the 18 to 35 year-old demographic come in great numbers, they also have a great online presence. Millennials have taken to the digital stage to do more than pay their bills and connect with friends and family. Today many millennials shop, collect information, review services and network digitally. If you’re supposing this can affect the on-going success of your business, you would be supposing correctly. The digital accessibility of your business will greatly influence who finds it and how, as wel ..read more

The name Google Analytics has become synonymous with free web analytics tools. If, like many business owners, Google Analytics (or GA) is your tracking dashboard of choice, you may have been overwhelmed the first time you logged in due to the sheer amount of data and reports available to you. We would have to agree with Vertical Response’s Top 5 custom Google Analytics reports that will make your life easier (and revenue greater): 1. Goals As with any good marketing effort, it’s very important to set objectives for what you want to accomplish, and your website is no exception. In GA, setting ..read more

The use of mobile devices is growing, but marketing for mobile platforms isn’t – why not? Even with all the statistics that are being published? For example, one study says the typical mobile user is checking their phone 150 times per day. A study in New Zealand found that the average text message is read in four minutes, whereas the average e-mail is read in 48 hours! It should seem reasonable that marketing efforts be targeted to where the audience is focusing their attention. So why aren’t strategists adapting their marketing for the mobile platform? One of the most cited reasons is that th ..read more

Your organization’s reputation is an intangible asset. It’s imperative to have a good one, yet it’s so tough to measure. So how do you find out what people are saying about your business? Start by monitoring your business name online. Search for your company name. You may find praise, or you may find negative reviews. You may see that customers are asking questions or suggesting new ideas. Your company name can be mentioned in articles, blogs, forums and reviews. Knowing what is being said means you can gauge perception and understand your company’s image in the public eye. If the feedback is ..read more

Savvy webmasters know how to achieve the highest Google search rankings. These are achieved through a somewhat complicated process known as search engine optimization. It is what allows some websites to rise to the top of the page in any given search and keep others wasting away close to the bottom. SEO uses keyword research and keyword placement along with specific content development and site structure optimization to boost a website’s rankings in the search engines. Because it has become a more and more popular choice to use SEO — and indeed with the release of Google’s new Panda algorithm ..read more